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MBA Director/MBA Secretary
Grove Hall 324
1871 Old Main Drive
Shippensburg, PA 17257
(717) 477-1483
MBA@ship.edu

John L. Grove College of Business
Shippensburg University
1871 Old Main Drive
Grove 124
Shippensburg, PA 17257-2299 
717-477-1435 
business@ship.edu

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Ship MBA Course Descriptions

Foundation Course Descriptions (Pre-MBA)

BSN 510 Economic and Information Systems Environment (4 credits)
Introduction to macroeconomic and microeconomic principles with an emphasis to applications to modern business problems. Major topics include supply and demand, consumer behavior, theory of the firm, market structure and competition, monetary and fiscal policy, and international trade. The role of information technology in business environment is also discussed, including such topics as doing business on the Internet, database management, client-server networks, and information security.

BSN 511 Business Operations and Analysis (4 credits)
This course explores the responsibilities and processes needed for a business to provide a product or service to customers. Case studies and real-world examples are used extensively to investigate the problems encountered in these business operations. Quantitative and non-quantitative methods and models are used in the analysis of topical subject areas such as forecasting, capacity planning, materials management, scheduling, and quality control.

BSN 512 Essentials of Accounting and Finance (4 credits)
This course introduces the basics of financial accounting and financial management. The accounting concepts, practices, and principles that guide the preparation of the balance sheet, income statement, and the statement of cash flows are all presented. Financial management concepts and techniques are used to evaluate the financial performance of the firm. Topics include financial statement analysis, working capital management, and capital budgeting. Throughout the course, emphasis is placed on the interpretation and limitations of financial reports and their use in evaluating the performance of the firm.

BSN 513 Organizational Behavior and Marketing (4 credits)
The organizational behavior component of this course examines human behavior in organizations and considers the practical skills managers need to motivate peers and subordinates, make decisions, deal with conflict, and succeed in a team-based environment. The marketing component of this course examines marketing planning, marketing research, buyer behavior, market segmentation and targeting, as well as the key elements of a marketing strategy.

MBA Core Course Descriptions (Numerical Order)

MBA 502 Managerial Accounting - Primary purpose is to develop an understanding of the quantitative use of accounting data for decision making within the firm. The focus for most of the course is on developing an understanding of and appropriate use of cost in managerial decision making. Although the appropriate use of cost in this course refers primarily to short-term decisions, the strategic implications of cost analysis are also addressed.

MBA 529 Global Managerial Finance - Explores financial theories, their application, and financial decision models necessary to handle corporate financial problems to maximize the firm value. This course emphasizes the important role of financial management in the global business environment.

MBA 552 Entrepreneurship - Examines all aspects of starting a new business, with emphasis on the critical role of recognizing and assessing opportunities. Topics include tributes of entrepreneurs and entrepreneurial careers, creating and evaluating opportunities, writing business plans, and financing new ventures.

MBA 554 International Business - Presents a broad view of issues facing professionals in the international business area. The topics are broad and include international trade, exchange rates, finance, organizational structure, and international legal dimensions. The student learns to weave the social, technical, cultural, risk and human relations factors into a global context.

MBA 556 Organizational Leadership - Examines the leadership and influence issues that managers face. Attention is given to leading up, down, and across the organization, recognizing that leadership is not limited to managers. Through guest business speakers, cases, readings, projects, and simulations, students gain greater insight and skill in leading. Topics include characteristics of effective leaders, power and influence strategies, crisis management, organizational politics, and leadership assessment.

MBA 565 Information Management and Analysis for Decision Making - Provides the skills and tools necessary for managers to efficiently solve problems using information technology to support the decision making process. Using a variety of software packages, structured, semi-structured and unstructured problems will be analyzed and the role of information technology will be investigated. In addition, models based on quantitative and non-quantitative data will be studied.

MBA 577 Supply Chain Management - Introduces students to an integrated systems approach of supply chain management. The course embraces basic concepts and strategies in managing the full business process from procurement, production, distribution, to final delivery of goods and services. Special topics such as Theory of Constraints, ERP, simulations, and supply chain optimization techniques, are also included in this course to address different key decisions and operational issues of a supply chain.

MBA 593 Strategic Management - Examines strategic analysis and decision making under conditions of dynamic uncertainty, with a focus on cross-functional integration and the management of processes and change. The importance of achieving a fit between the internal and external environment for organizational survival and success is a central issue.  This is the capstone course and may only be taken after completion of at least four MBA classes. 

Electives (6 credits)

ISS 515 Information Systems and Project Management
Introduces the student to the principles and practices necessary to be an effective
information systems team member or project manager. Covers project scope, time, costs, quality and human resource management techniques as applied to project management problems and issues unique to the IS environment. Student will obtain handson experience using MS Project as well as other project management software. Course emphasis on the techniques of project management, leadership, teamwork, and project risk management. Casework is a major part of this course.

ISS 550 Database Design
Designed to provide the student with the fundamentals of a database environment and address data and information management issues in a global multi-user business environment. Students will develop an understanding of the various roles within the data administration function of an organization. Covers the design and development of database management systems and various computer platforms.

ISS 570 Information Analysis
Designed to provide the student with the necessary skills to accomplish the systems analysis and logical design of information systems. Includes the role of a modern systems analyst as a problem solver in the business organization. Progresses through the Systems Development Life Cycle (SDLC), and includes project planning, project management, and feasibility assessment. Different methodologies, models, tools, and techniques used to document requirements, analyze and design systems will be introduced.

MBA 532 Marketing Research
The course will investigate how all types of business research is conducted as well as determining the quality and validity of research reports and findings. Business research is an important management tool that exerts a major influence on decision making. It provides insights into and solutions for organizational problems. The pedagogy will be applied and real world. Extensive use of cases and actual business problems will be utilized. Finally, greater emphasis on using the power of the Internet and computer software to conduct business research will be employed.

MBA 533 Business Operations and Logistics Planning
Introduces students to scope and variety of logistics operations as they pertain to transforming resources into goods and services. Topics include demand forecasting, planning for logistics operations, resource management, production and service delivery strategies, and quality assurance.

MBA 534 Buyer Behavior
The primary goal of this course is to enhance your understanding of customer behavior. Of course, the ultimate goal is for you to develop effective marketing techniques. By the end of the semester, you should have learned quite a bit about consumer psychology as well as its relevance for marketing researchers and managers. Appropriately, this course presents a comprehensive, systematic, and conceptual framework for understanding people as consumers and organizational buyers. This class makes heavy use of models from psychology and social psychology. Topics such as demographics, lifestyle, information processing, motivation, social influence, brand loyalty, attitude measurement and change, and decision-making are studied. Other topics, which may be incorporated into the course, are cross-cultural differences in customer behavior, ethics, and the impact of technology on customer behavior.

MBA 547 Management Information Systems and Applications
Information systems (IS) are pervasive, because information is the single most power resource in every business function in every industry. Knowledge of information is not always explicitly stated as a job requirement, but it is an essential element of success in virtually any position. Not everyone in business needs to be an IS professional with comprehensive and technical know-how, but everyone needs a deep-enough understanding of the subject to know how to use and manage IS in his or her profession. This course covers a managerial overview of various major Management Information Systems topics. It provides MBA students with a right balance of technical information and real world applications to manage IS specialists and business applications in order to support their work in the best possible way.
 

MBA 548 IT Management and Innovation - This course examines frameworks, concepts, practices, and examples that help business managers understand the value of IT and generate business value from investments in IT and its complimentary business resources. Topics include strategic alignment of IT with organizational goals, organizational efficiency and transformation enabled by IT, organizational learning and innovation enabled by IT, positioning and managing of the IT function, IT and sustainability. Uses lecture, projects, case studies. This course also examines from business perspective systems and technologies that help companies innovate and deliver business value such as business analytics, cloud computing, enterprise resource planning, customer relationship management, and supply chain systems. 

MBA 557 Negotiation – This course is designed to provide students with skills needed to approach negotiation and bargaining situations with confidence. This includes providing frameworks for the analysis conflict and its origins, knowledge about one's own tendencies in negotiation, and a chance to experiment with negotiating techniques in a variety of contexts. Topics include: integrative and distributive negotiations, individual differences in bargaining styles, coalitions, team negotiations, negotiating through agents, and ethical issues in negotiation. Course content is delivered through readings, cases, and lecture, however, considerable emphasis is placed on in- and outside class negotiation simulations and subsequent classroom discussion. 

MBA 558 Ethics and Sustainability - This course is a combined conceptual and application course. The course will explore the various concepts of business ethics, social responsibility, corporate citizenship and sustainability. This course will specifically explore stakeholder theories, environmental and social concerns and criticisms of capitalism, as well as specific ethical and social issues that would apply to the various business fields including employee relations, marketing, operations, finance and accounting. The course will also explore the application of these concepts to various business cases.     

MBA 561 Human Resources and Development
Examines essential cutting-edge organizational strategies and practices that enable leaders/managers to implement effective employment team environments by attracting, deploying, and retaining proficient employees within the context of appropriate federal/state legal employment regulations. Topics may include legal regulation of the employment relationship, work flows, staffing, employee separations, performance appraisals, training and career development, compensation, employee rights, employee and labor relations, and global HR issues.

MBA 570 Marketing Management
Detailed study of concepts and procedural alternatives in: the delineation of the market target, the development and implementation of the marketing mix, and the control and analysis of the total marketing effort. The course will be a survey of the marketing mix (product, place, price, and promotion) with emphasis on the strategic fit of these items to the overall execution of providing customers the greatest value proposition possible. Extensive use of cases and analysis will be employed. 

MBA 571 International Marketing Management - The purpose of the course is to investigate the concerns and factors that surround international marketing strategy on a global scale. This course will focus on assessing opportunities in international markets, marketing strategy development in relation to the international marketing environment, and measuring global market needs.

MBA 572 Marketing in a Technological Environment 

MBA 575 Global Supply Chain Management - This class starts by exploring the strategic nature of the global supply chain. The class will illustrate the impact of globalization on the business decisions for demand fulfillment, e.g. procurement, location, and distribution. Investigates how global supply chains utilize global markets for both supply and demand. Shows how enhanced information systems can lead to decreased costs and more efficient outcomes. Explains how global supply chain partners can be evaluated. It deliberates efficient organizational structures for fulfilling global demand. Shows global risk and provides risk management tools to mitigate. In addition to being exposed to the theory, case studies will be used to further reinforce the material's application in practice. No prerequisites.   

MBA5 95 Selected Topics  

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