Communication/Journalism grad makes the climb in just four years


By: Nicole Esbenshade

March 15, 2016

In just four short years, Rachel Snody has turned her undergraduate degree into a corporate-level position at Sinclair Broadcast Group. Snody is a Senior Social Media Coordinator at Sinclair’s Maryland Headquarters. Her journey is a prime example of a what an education from the accredited Communication/Journalism can mean to a graduate. Even in college, Snody was driven and got hands on experience while a student; taking whatever opportunities that came her way as a Communication Journalism Major with an Electronic Media emphasis and a minor in Anthropology. She jumped into SUTV working football games, directing news segments and hosting interviews. Originally from north of Harrisburg, Snody liked the close-knit feel of SUTV and still keeps in contact with other alumni who were also involved. While a student, Snody completed a producing internship with WGAL, which led to connections that helped her get her foot in the door in the career world. Her first job was at CBS21 in Harrisburg, Sinclair station, and she was quickly promoted to become Digital Manager at the company’s Austin, Texas station.

Now at Sinclair Broadcast Group Headquarters, Snody designs content to engage clients and viewers, manages on air talent, trains other workers and manages different social media accounts. While looking back on her experiences at Shippensburg, Snody recommends students get involved early and take advantage of the early experience offered through internships. As she says, internships can help you break out of your shell, get to know people in your career, gain experience and develop the contacts that can help your career. Snody recommends getting your name out there and keeping in contact because you never know just who will help lead you to your next opportunity: advice worth heeding if a rise as rapid as Snody’s is the result.