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Department Comm/Journ
Rowland Hall 108
Shippensburg University
1871 Old Main Drive
Shippensburg, PA
17257-2299

Phone: (717) 477-1521
Fax: (717) 477-4013
Email: commjour@ship.edu

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Holly Ott 14


Professor Holly Ott


Instructor,
Internship Coordinator

Phone: (717) 477-1652
Email: hkott@ship.edu
Office: Rowland Hall 129

"As future professionals and scholars in the mass communications field, it is imperative that students understand the importance of experiential learning. By linking knowledge learned in the classroom to real-world application, students will enter the media industry as informed, engaged and strategic media consumers and professionals."


Prof. Holly Ott joined the department as a full-time visiting faculty member in fall 2012. She teaches in the public relations emphasis. Prof.Ott served as a part-time adjunct faculty member in 2009. Her most recent professional experience includes facilitating the academic internship program in the Office of Experiential Learning and Career Management at Millersville University. Her professional experience also includes work in the nonprofit sector, extensive event-planning experience and serving as the administrator for the Mid-Atlantic Regional Archives Conference professional organization, based out of Dickinson College. She has experience in website design, writing and editing for the Web and managing social media. Her main research agenda focuses on corporate social responsibility, sustainability communication, nonprofit communication, and media effects. 


Education

Ph.D. Candidate, The Pennsylvania State University, State College, Pennsylvania
Master of Science in Communication Studies, Shippensburg University, Shippensburg, Pennsylvania
Bachelor of Arts in Communication/Journalism, Shippensburg University, Shippensburg, Pennsylvania


Courses Taught

  • COM 520: Applied Mass Communication Research
  • COM 491: Strategic Corporate Social Responsibility
  • COM 432: Public Relations Research and Campaigns
  • COM 410: Women and the Media 
  • COM 355: Practicum
  • COM 112: Media Writing
  • COM 111: Introduction to Mass Communication

Peer-Reviewed Publications

  • Ott, H.K., Vafeiadis, M., Kumble, S., & Waddell, T.F. (accepted/forthcoming). The effect of message interactivity on product attitudes and purchase intentions. Journal of Promotion Management.
  • Johnson, K.G., Ott, H.K., & Drager, M.W. (2015). Writing tutoring boosts students’ skills and confidence. In K. A. Charron (Ed.), Writing center theory and practice: Vol. 5. Stuyvesant Falls, NY: Rapid Intellect. (Reprinted from Academic Exchange Quarterly). 
  • *Johnson, K.G., Ott, H.K. & Drager, M.W. (2015). Writing tutoring boosts students’ skills and confidence. Academic Exchange Quarterly, 19(1). *[Selected for Editors’ Choice (First Place) Award.]
  • Waters, R.D., & Ott, H.K. (2014). Corporate social responsibility and the nonprofit sector:Assessing the thoughts and practices across three nonprofit subsectors. Public Relations Journal, 8(3).


Refereed Papers and Selected Presentations

  • Are organizations talking the talk? A study of environmental communication practices and practitioner perceptions of organizational transparency, International Public Relations Research Annual Conference, Miami, FL., 2015.      
  • Testing for-profit and nonprofit organizations’ Corporate Social Responsibility messaging with the public: Credibility, believability, and formality. International Public Relations Research Annual Conference, Miami, FL., 2015.    
  • Defining the “R” in CSR: A study of students’ perceptions of CSR communication in the classroom, Public Relations Society of America International Conference, Educators Academy, Washington, D.C., 2014.
  • Web usability and trends in nonprofit health organizations: Implications for engaging publics and ensuring accessibility for all, Public Relations Society of America International Conference, Educators Academy, Washington, D.C.2014.
  • The more informative, the better: The effect of message interactivity on product attitudes and purchase intentions , Association for Education in Journalism & Mass Communication Annual Conference, Public Relations Division, Montreal, CAN, August 2014.
  • How "social" should social media be? The effects of companies' social media responsiveness on consumers' attitudes and purchase intentions, The Pennsylvania State University's 29th Annual Graduate Exhibition, State College, PA, April 2014. 
  • Creating synergy through collaboration: How peer tutoring has empowered journalism students, Mid-Atlantic Writing Centers Association Conference, Salisbury, MD, April 2014. 
  • Strategic marketing through social networks: The effects of interactivity on consumers' attitudes and purchase intentions, Communication Technology Division of the Association for Education in Journalism and Mass Communication Midwinter Conference, Norman, OK, February 2014. 
  • Learning together: A collaborative approach to using effective tutoring strategies in a Media Writing classroom, Faculty Conference on Teaching Excellence, Philadelphia, PA, January 2014.  
  • Understanding public relations through practicum: a peer-to-peer and experiential learning model, Public Relations Society of America International Conference, Philadelphia, PA, October 2013. 
  • Effective strategies for using CSO as a marketing tool, Career Services Online National Conference, Austin, TX, May 2012. 
  • Brand yourself, Cooperative Education and Internship Association National Conference, San Antonio, TX, April 2011.

Academic Awards

  • Betsy Plank Center Research Award, 2014
  • Top Student Research Paper Award, 2014
    Association for Education in Journalism and Mass Communication, Public Relations Division
  • Kappa Tau Alpha Research Award, 2014
  • Arthur W. Page Center for Integrity in Public Communication Research Grant Recipient, 2014


Memberships

Association for Education in Journalism and Mass Communication (AEJMC)
Public Relations Society of America (PRSA) 
Public Relations Society of America Educators Academy