Be responsible-you are liable for what you post. Individuals blogging or posting on social media have been held responsible for copyright infringement and remarks deemed defamatory, proprietary, libelous, or obscene. Understand the terms of service of the social media site you are using.
Remember that social media is public information. The information that is posted on social media, particularly on public sites representing the university, can be viewed and shared by anyone. Once information is posted, it is never completely deleted. Carefully consider and review what you post.
Clearly identify your connection to the university. Social media sites that are officially representing SU should state their affiliation on the site. Notify the Office of Marketing and Publications with the url for the account and a full-time university employee responsible for managing the account. This helps the university to share resources and best practices and to maintain accurate and consistent messaging.
Verify the information you post for accuracy. Review your posts to ensure it accurately represents university information, policies, etc. Correct errors, and be aware that not all social media sites allow you to edit or retract posts.
Understand copyright and fair use. Just because it's on Google doesn't make it fair game. Always give proper credit for someone else's work and get permission to publish it.
Get permission from the Office of Marketing and Publications to use university trademarks. Only those authorized by the Office of Marketing and Publications can use SU's trademarks. Follow the university's Brand Guide.
Keep confidential information confidential. Proprietary information about the university should never be shared. Understand confidentiality regulations, such as the Family Educational Right and Privacy Act (FERPA).
Do not endorse products, political candidates, or causes. Posts on a university-affiliated social media site should not give the impression that SU endorses a commercial product, political candidate, political cause, or other cause. For more information from the American Council on Education, visit ( HERE).
Avoid personal views and opinions. Personal views should be made on personal sites.
Monitor comments and questions. Social media is an interactive tool and those managing social media sites should determine how they will respond to comments or questions on posts. Comments that may be deleted include those that are profane, threatening, personal attacks, or those deemed inappropriate for the site. Avoid deleting comments simply because they are unfavorable.
Respect university time and property. Posting during work hours should be limited to official university-related social media sites. Personal postings should be done on personal time, using personal equipment.