Ship students earn first place in marketing competition
The Shippensburg University chapter of the American Marketing Association (AMA) earned first place at the AMA Regional Conference Nov. 16 hosted by Johns Hopkins University.
Team members are Ryan Sexton, Shelby Stachel, Maria Bush, Josh Rudley, Tyler Geib, Zach Duvall and Alyssa Denis.
“We are extremely proud to be Shippensburg University students and to represent the John L. Grove College of Business,” said Sexton, chapter president.
Other teams competing were from Johns Hopkins, University of Maryland, University of Pittsburgh, Slippery Rock University and Carnegie Mellon University.
Teams were asked to create a 10-minute presentation about a start-up company called MindSumo, which connects students to employers through real world “challenges.” By solving challenges, students prove their skills to companies looking for interns and entry-level hires, and also earn cash prizes for submitting top ideas. The presentation included a SWOT analysis, recommendations on how to improve the company, and social media strategies on how to best share the company’s website and its content to college students.
“Winning the competition is another testimony of the ability of our students to compete with the best and excel. I am very proud of their accomplishments,” said Dr. John Kooti, dean of the John L. Grove College of Business.
The AMA chapter at Shippensburg strives to create meaningful, engaging and rewarding opportunities for students involved by providing marketing projects, case competitions, conferences, guest speakers, philanthropy events, unity events and fundraising projects.