2001/2003 Undergraduate Catalog
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Shippensburg University > Catalog2001/2003 Undergraduate Catalog

College of Arts and Sciences
Communication/Journalism Department

Contents

Introduction

The Department of Communication/Journalism offers an undergraduate program leading to a Bachelor of Arts degree with a major in communication/journalism. The goal of the department is to help students investigate communications and the many related careers available to the individual who has both a liberal arts and science background and a solid grounding in communications studies. The program provides students with skill and theory courses in three professional emphasis areas—public relations, print media, and electronic media. Throughout an undergraduate’s tenure, instruction in practical skills is meshed with concern for the student’s continuing intellectual, conceptual, and professional development. Upon graduation, students are well qualified to obtain an entry level position in mass communications or use their education as a base for advanced study in communications, law, or business.

Features

The department offers small classes with an average size of about 15 students. Students receive ample opportunity to learn about modern technology used in the communications industry that develops an understanding of desktop publishing, word processing, audio, video, and photography.

Campus organizations give students practical experience in the media:

Opportunities for internships with media and businesses located in Shippensburg, Carlisle, Chambersburg, and Harrisburg, and in government at the state’s capitol are available. Students are urged to use the internship experience as a springboard to professional employment.

Career Opportunities

A career in communication/journalism offers the challenge of all glamorous vocations: the excitement of being “in the know,” the opportunity to meet distinguished leaders, and the satisfaction of being creative in your day-to-day work. Key employers are mass media: newspapers, radio, television, and magazines. There are also public relations opportunities in industry and the professions, in government at all levels, and among non-profit institutions. Practitioners often move from the creative side of the business to media or organizational administration and management.

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Communication/Journalism (B.A.)

Communication/Journalism Major (37 crs.)


 The communication/journalism major may take no more than 31-37 credits of communication courses towards the 120 needed for graduation. The 31-37 credits consist of common theory core (7 crs.), a professional emphasis core (9 crs.), and electives (15-18 crs.). Each student must also select a 15 crs. concentration in another department. This requirement may be satisfied by the selection of a minor. Only 12 crs. of transfer credit may be counted toward the 31-37 credits of the required communication courses.
Theory and Writing Core (10 crs.)
1.  Each student must complete the following course with a “C” or better grade before taking any professional emphasis core and elective courses.
COM211 Introduction to Mass Communication
COM224 Writing for Broadcast Media
 or
COM285 News Writing and Reporting

2.  Each student must complete COM211 Introduction to Mass Communication with a “C” or better grade before taking the following courses (4 crs.):
COM320 Communication Law
COM499 Communication/Journalism
 Senior Seminar
Professional Emphasis Core
(9 crs. in one of the following areas)*
Public Relations
COM380 Public Relations
COM381 Institutional Publications
COM400 Public Relations Writing
Print Media
COM293 Editing
COM375 Public Affairs Reporting
COM376 Feature Writing

Electronic Media
COM231 Broadcasting in America
COM325 Current Strategies in Broadcast Programming
COM338 Broadcast Management & Regulation

Note: All students completing a Bachelor of Arts degree are required to attain intermediate level proficiency in a foreign language. Intermediate proficiency may be satisfied by the completion of six credits of intermediate level course work in a foreign language, or four years of a foreign language in high school, or satisfactory completion of a proficiency examination.

*Once a student has selected a professional emphasis area, he or she can transfer to another area if there is an opening in that emphasis and with the permission of the department chair.

 SU students wishing to transfer into the Department of Communication/Journalism need a 2.3 cumulative QPA, a “B” or higher grade in Documented Essay or other English Composition class, and a passing grade on an objective and essay-based writing exam given each semester. Students will be admitted based on the above criteria and space availability in the professional emphasis the student selects. Students transferring from another institution should contact the department chair.

Communication/JournalismElectives (12-18 crs.)*
 Each student will choose electives to add depth to his/her emphasis core or gain a generalized communication knowledge. Choose courses from other emphasis core courses or from electives courses.
COM205 International Broadcasting
COM290 Advertising Copy Writing
COM331 Radio Production & Performance
COM335 Broadcast Advertising and Sales
COM360 Introduction to Photography
COM370 Television Production
COM372 Television Criticism and Announcing
COM395 Internship I
COM396 Internship II
COM414 History and Philosophy of Mass Communication
COM450 Radio and Television News
COM451 Electronic News Gathering and FieldProduction
COM460 Case Studies in Public Relations
COM470 Digital Photography
COM475 Magazine and Book Production
COM481 Desktop Publishing Design
COM490, 491, 492 Selected Topics

 Note: Internship(s) (1-6 crs.) may be scheduled by qualified juniors/seniors who meet departmental standards and who have written approval from the department.
Interdisciplinary Electives
 Each student must select a 15 credit hour concentration in a second discipline from the interdisciplinary electives category. This requirement may be satisfied by the selection of a minor.
Communication/Journalism Minor –18 crs.
Required Core Courses (9 crs.)
COM211 Introduction to Mass Communication
COM224 Writing for the Broadcast Media
 or
COM285 Newswriting and Reporting
COM320 Communication Law
Elective Courses (12 crs.)
Students enrolled in the minor may take any three additional courses from any communication/journalism course offerings, provided they meet course prerequisites.

Please note that the Department of Communication/Journalism does not permit any transfer courses to be counted toward fulfillment of minor requirements. Back Back to Contents
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This page last updated: Tuesday, 04-Sep-2007 14:15:55 EDT