Marketing, B.S.B.A.

Shippensburg University's AACSB-accredited Marketing, B.S.B.A. program provides you with the tools necessary to implement marketing strategies and policies. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.

What Will I Learn?

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented and motivated people. Our curriculum supports this need by preparing you for marketing-related positions in industry and other organizations. This program provides a balance between theory and practice. It is centered around the exchange necessary for business transactions through a focus on the marketing mix and creating, communicating and delivering customer value.

Morgan Hill smiling and posing in front of poster presentation

Meet Morgan Hill

“The College of Business is packed with such wonderful faculty and staff that are committed to their jobs and our success as students. As an accounting student, it is easily recognizable that the department behind me will do whatever it takes to help me achieve my dreams.”

How Morgan Found Success at Ship

What are the requirements for this degree?

You will need to complete 120 credits in the following areas:

  • General education courses: All students are required to complete the university's general education program, which provides a balanced liberal arts foundation.
  • Business core curriculum: This core includes economics, finance, information systems, marketing, organization behavior and business law as well as other business subjects.
  • Marketing courses: The courses required of the major provide you with the academic background necessary to be successful professionals.

The Undergraduate Catalog provides details about program requirements.

Possible double majors include finance, accounting, MIS and supply chain management.

Recommended minors include psychology, computer science and technical/professional communications.

What Types of Careers Could I Get With This Degree?

Qualified marketers are in demand. Shippensburg graduates have obtained jobs at numerous large organizations such as Proctor & Gamble, IBM, AT&T, Black & Decker, Eli Lily and Company and Capital Blue Cross.

After completing the program, you can work in a variety of fields seeking the skills of marketing professionals, including:

  • E-business
  • Advertising
  • Business-to-business marketing
  • Consulting
  • International marketing
  • Marketing research
  • Retail management
  • Sales and sales management
  • Supply chain management
  • Transportation

Many graduates have also successfully started their own businesses.

Some of our students choose to pursue an accelerated B.S.B.A./M.B.A. program to receive both a Bachelor of Science in Business Administration and a Master of Business Administration in only five years.

Wages

What Kinds of Experiences Could I Have on Campus?

The John L. Grove College of Business is internationally accredited by the most prestigious business-accrediting agency, AACSB International - The Association to Advance Collegiate Schools of Business. Shippensburg University offers small class sizes and plenty of opportunities for one-on-one contact with faculty members.

There are a number of clubs you can participate in to learn more about your area of study outside the classroom. Student professional organizations will provide you with a variety of opportunities to develop professional contacts, enhance your course of study with hands-on application and build lasting friendships within the business community. For example, the Marketing Club, a local chapter of the American Marketing Association, provides opportunities for you to apply marketing ideas and concepts in planning, organizing and executing club activities. The club also offers its members the chance to hear marketing practitioners' presentations about their individual firm's marketing strategies.

Internships provide great opportunities for on-the-job experience while you gain credits. They often turn into job offers for our students.