Marketing Program B.S.B.A.

See also:
About Marketing
Department Information 

The marketing program is designed to provide students with the tools necessary to implement marketing strategies and policies. The program provides an optimum balance between theory and practice. Due to the designed flexibility of the program, students have the opportunity to tailor a marketing program of study to best fit their individual career interests.

B.S.B.A. Core Requirements
B.S.B.A. Worksheet/Flow Chart/Suggested Program Plan/Others Forms
Course Descriptions (See Section 3)

Required Courses

  • MKT306  Buyer Behavior
  • MKT430  Marketing & Management Research
  • MKT495  Marketing Analysis and Strategy Development

Marketing Electives (3 of the following courses)

  • MGT432  Entrepreneurship
  • MKT315  Sales Management
  • MKT325  Advertising & Promotional Strategy
  • MKT335  E-Marketing
  • MKT342  Business to Business Marketing and Analysis
  • MKT349  Logistics Management
  • MKT350  Transportation Industry Theory & Practice
  • MKT352  Principles of Retailing
  • MKT360  International Marketing
  • MKT370  Services Marketing
  • MKT380  Sports Marketing
  • MKT390/490 Selected Topics in Marketing

Career Opportunities
Marketers are in demand as the field of marketing is pervasive in our society. It is a critical function in all organizations. Examples of fields seeking marketing professionals are: e-business, advertising, business-to-business marketing, consulting, international marketing, marketing research, retail management, sales and sales management, supply chain management and transportation. Shippensburg marketing graduates are sought regularly by employers, and they are also well prepared for further pursuit of their educations at top graduate schools across the nation.

For additional information: S.U. Undergraduate Catalog (See Section 2, John L. Grove College of Business)
and for Course Descriptions (See Section 3).