Dr. Michael Coolsen
Management / Marketing / Entrepreneurship Department
Professor of Marketing, Shippensburg University
Office: Grove Hall 235
Phone: (717) 477-1587
Office Hours and Teaching Schedule
Dr. Michael Coolsen is a Professor of Marketing in the John
L. Grove College of Business at Shippensburg University. Before earning his Ph.D.
in social psychology from the University of North Carolina at Chapel Hill, he was a Senior Project Director
of marketing research at Arbor, Inc. (which has since merged into GfK Custom
Research North America). His work has been cited on Web sites and in print by
the New York Times, Time Magazine, the Harvard Business Review,
Forbes, the New Yorker, and Psychology Today; has appeared
in various journals and trade publications, such as Advertising Age, the Journal
of Personality and Social Psychology, the Journal of Marketing Theory and Practice, Social Cognition, Journalism
and Mass Communication Educator, and the International Journal of Integrated Marketing Communications; has been presented at various conferences
for organizations such as the American Marketing
Association, the American Academy of Advertising, the Association for
Consumer Research, and the Society for
Personality and Social Psychology; and has been purchased by
companies such as Google, Johnson & Johnson, Northwestern Mutual, and
Electronic Arts. His research interests include both interpersonal
relationships and the consumer-brand relationship, Integrated Marketing
Communications (IMC), advertising, and social media, and he teaches various
marketing courses including marketing analytics, marketing research, and
consumer behavior in the MBA and undergraduate degree programs.
Ph.D. University of North Carolina at Chapel
Hill, Chapel Hill, NC, Social Psychology, 2003
M.S. Shippensburg University, Shippensburg,
PA, Psychology, 1996
B.A. Lafayette College, Easton,
PA, Engineering, 1992
Quesenberry, K. A. &
Coolsen, M. K. (2013). How to integrate
social media into your marketing strategy: Best practices for social media
management. Advertising Age (Research
Report). Report originated as an American
Academy of Advertising and Temerlin
Advertising Institute/Ad Age White Paper Proposal Winner.
Luchies, L. B., Wieselquist, J., Rusbult, C. E., Kumashiro,
M., Eastwick, P. W., Coolsen, M. K., & Finkel, E. J. (2013). Trust and
biased memory of transgressions in romantic relationships. Journal of
Personality and Social Psychology,
104 (4), 673-694.
K. A., & Coolsen, M. K. (2014). What makes a Super Bowl ad super? Five-act
dramatic form impacts consumer Super Bowl advertising ratings. Journal of Marketing Theory and Practice,
22 (4), 437-454.
Bohns, V. K., Lucas, G. M.,
Molden, D. C., Finkel, E. J., Coolsen, M. K., Kumashiro, M., Rusbult, C. E.
& Higgins, E. T. (2013). Opposites fit: Regulatory focus complementarity
and relationship well-being. Social Cognition, 31 (1), 1-14.
Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2015).
Current Trends in Communication Graduate Degrees: Survey of Communications,
Advertising, PR, and IMC Graduate Programs. Journalism
and Mass Communication Educator, 70 (4), 407-427.
Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K.
(2012). IMC and the Effies: Use of integrated marketing communication
touchpoints among Effie award winners. International
Journal of Integrated Marketing Communications, 4 (2), 60-72.
Coolsen, Michael K. & Kumashiro, M. (2009). Self-image
congruence models conceptualized as a product affirmation process. Advances
in Consumer Research of the Association
of Consumer Research Conference, San Francisco, CA.