Innovation Management
The Entrepreneurship Major has designed a NEW track in Innovation Management (IM). The IM major/track will prepare leaders interested in creating groundbreaking ideas and opportunities in the corporate arena. These innovative ideas and opportunities provide organizations a sustainable competitive advantage over their competitors and allow them to thrive in any environment. This track will prepare corporate managers for exciting careers by emphasizing four areas of IM:
New product and service creation
Advanced business model and service delivery system development
Contemporary corporate policies and procedures
Advanced administration techniques
We ask and address some of the seminal management and strategic questions related to innovation, such as:
- What is innovation?
- How is innovation best created and achieved in a company?
- Under what conditions should innovation be attempted?
- Why do so many innovation projects fail?
- How do cooperation and collaboration affect innovation?
- What are the sources of innovation?
- How do emergent, incremental, continuous, disruptive, and destructive innovation differ?
- How is innovation best measured?
- What types of organizational structures are best aligned/supportive of/with high performance innovation?
- What is the role of an innovation incubator?
- How do innovation accelerators work?
- How do “open” and “closed” innovation differ and under what conditions should each be used?
Here is a flyer with formats for both Entrepreneurship tracks (traditional Entrepreneurship start-ups and IM corporate management). If you are interested in either program, contact Dr. Shelley Morrisette (shmorr@ship.edu) or request a change and/or double major. If you have earned 60 credit hours and you wish to begin either program in the Spring term --- schedule ENTR 337 (Issues in Entrepreneurship). ENTR 337 is a core course for both tracks and is a prerequisite for all ENTR courses.
