Marketing Program B.S.B.A.
The marketing program is designed to provide students with the tools necessary to implement marketing strategies and policies. The program provides an optimum balance between theory and practice. Due to the designed flexibility of the program, students have the opportunity to tailor a marketing program of study to best fit their individual career interests.
B.S.B.A. Core Requirements
B.S.B.A. Worksheet/Flow Chart/Suggested Program Plan/Others Forms
Course Descriptions (See Section 3)
Required Courses
- MKTG 306 Consumer Behavior
- MKTG 430 Marketing & Management Research
- MKTG 495 Marketing Analysis and Strategy Development
Marketing Electives (3 of the following courses)
- MGMT 337 Issues in Entrepreneurship
- MGMT 432 Entrepreneurship
- MGMT 433 Small Business Management
- MKTG 310 Personal Selling
- MKTG 315 Sales Management
- MKTG 325 Advertising & Promotional Strategy
- MKTG 335 Digital Marketing
- MKTG 340 Tourism & Event Planning
- MKTG 342 Business to Business Marketing and Analysis
- MKTG 352 Principles of Retailing
- MKTG 360 International Marketing
- MKTG 365 Relationship Marketing
- MKTG 370 Services Marketing
- MKTG 380 Sports Marketing
- MKTG 390 Selected Topics in Marketing
- MKTG 490 Selected Topics in Marketing
Career Opportunities
Marketers are in demand as the field of marketing is pervasive in our society. It is a critical function in all organizations. Examples of fields seeking marketing professionals are: e-business, advertising, business-to-business marketing, consulting, international marketing, marketing research, retail management, sales and sales management, supply chain management and transportation. Shippensburg marketing graduates are sought regularly by employers, and they are also well prepared for further pursuit of their educations at top graduate schools across the nation.
For additional information: S.U. Undergraduate Catalog (See Section 2, John L. Grove College of Business)
and for Course Descriptions (See Section 3).