MKT430 Marketing & Management Research - Dr. Chang
Familiarize yourself with secondary data resources. Specifically industry and company research.
Tips on research for conducting a market research project.
These resources provide information on countries, markets, companies, and consumers. The database contents may help with marketing planning, lifestyle profiling, market performance analysis and strategic forecasting.
Find current events, problems, opportunities, and competitive forces as well as economic, political, and social environment. Also find specific problems in periodical or newspaper indexes.
- In Business Source Premier (Business Searching Interface)
- Search for a marketing term or a business name or an industry
- Use left column items to focus search
- Limit within results by publication type
- Note SWOT analyses and Research Reports are available
- In ABI/Inform Trade and Industry
- Switch to the "topics" tab
- Enter industry term
- Select a relevant topic from the list
- Use "Narrow your search by" feature to target result set
- In Mergent Online
- Select a company identifier or industry classification
- Check the boxes to expand to private companies or limit to US exchanges only
- Use the tabs at the top to select the year of information you want
- USe the options in the green header bar to focus on available information
- In Lexis-Nexis Academic (after focusing your search in the previous resources)
- Under General - Easy Search: Select various news sources
- Run a search
(use the most specific terms you find in the above resources - this database will return an error if the search retrieves more than 3000 results)
- Select News
- Select your Sources
- Run Search
(same caveat as above)
- United States Census
- Do you want consumer data?
- Use the People & Households sections
- Do you want company or industry data?
- Use the Business & Industry sections
- The Statistical Abstract and the FedStats pages are quick & easy links to generic governmental data
- See if the library has access to a particular periodical:
- Formatting those pesky references:
- Keeping track of your sources and help with citing your sources in your paper:
Note that Google News will have up-to-the-minute news and events information; but, you should carefully evaluate the sources you find and check some of the resources discussed above for confirmation and additional background. Google Scholar is another source you might use to narrow your topic; if you use Google Scholar from on-campus you will automatically have access to library resources when they are available in your results set. If you use Google Scholar from off-campus, you should select Shippensburg University within the library links section in Scholar preferences to access these resources.