Dr. Susan Stone
Marketing Department

Susan Stone

Grove Hall 219
Phone: (717) 477-1697
Office Hours and Teaching Schedule

Professor of Marketing and Management, Shippensburg University

Academic Degrees

D.B.A. The George Washington University, Marketing, Statistics, and Social Psychology

M.B.A. Shippensburg University, Marketing

A.B. Wilson College, English Literature

Teaching and Research Areas

All of my teaching and research is based on the reality that all of today’s business is global. Primary focus is on student development in addition to discipline knowledge, especially with regard to development of critical thinking and problem-solving skills, student survival, success, and excellence in achieving individual goals and making the maximum contribution possible to our world community.

Specific areas include all areas of global marketing, particularly: Strategic Development, Branding, Personal Selling, E-Marketing, Buyer Behavior, Research, Emerging Trends, Tourism and Events Planning, and Gaming.

Other Areas: The Environment, Sustainable Living Challenges and Practices, Advising, Collaborative Learning, Innovative Pedagogy, Changing Student Needs, Strategic Management, Organizational Behavior, and Negotiations.

Recent Publications

My research interests are eclectic and my goal is to work with students from around the world in order to share global perspectives and enhance professional development and mutual understanding for all involved.

Selected recent publications include: Refereed journal articles, proceedings, and presentations in such diverse areas as the Asian-Pacific view of consumer attitudes and perceptions of seals of assurance programs (International Journal of Internet Marketing and Advertising, co-authored with Xia et al), teaching integration of business disciplines to freshman business majors (Journal of College Teaching and Learning, co-authored with Marsh), leveraging country-of-origin effect and global brand image (Journal of International Marketing and Exporting, co-authored with Ahmed et al), and the buying behaviors of Uyghur (Turkish) Muslims in China for Halal products (Academy of Global Business Advancement, co-authored and presented with Ahmed et al, Sintok, Kedah, Malaysia).

Recent Consulting

Services Unlimited (1975-present): primary focus is on all aspects of marketing in the tourism, events planning, and restaurant industries; branding and positioning; training; and strategic decision-making at key points in business development and growth, particularly decisions regarding new ventures and whether or not to expand.

Professional Experience, Leadership, Service, and Honors

Currently serving as an advisor in the new summer, transfer and new-student orientation program.

Recent university-wide assignments and contributions have included: Chair, Strategic Planning Marketing Taskforce; Integrated Marketing Committee; Alumni Affairs Committee; Enrollment Management, Undeclared Subcommittee; Advisor Resource and Development Team; Promotions Committee; and consistent participation in graduation ceremonies as the reader for College of Business students.

Recent college and department service includes search and curriculum committees; serving as advisor to an average of 60 students each year; participation in departmental group advisement; participation in Town Meetings and student events, including BGS, Dean’s List receptions, and SIFE; support of on-line education; continued change and development of courses taught and new courses, including development (in collaboration with many exceptional colleagues) of the Foundations in Business course; development with Dr. Mike Marsh of the Success in Business Program (has had many names), now handled by AKP and Dr. Ron Taylor, inspired by Dr. Tony Winter’s Backpack-to-Briefcase program; and Chair, Departmental Professional Affairs Committee since 2003.

Among other honors, voted marketing professor of the year; awarded CoB awards for teaching (2X), advising (1st one), and service; the departmental advising award; selected to represent the CoB in the recent Presidential Inauguration; and nominated by the Provost as National Outstanding First-Year Advocate.

Community leadership and service has most recently included serving as Chair, Gettysburg Area Bone Marrow Campaign; Personnel Chair and Member, Board of Directors, Survivor’s, Inc., a domestic violence agency; and Volunteer, United Way of Adams County.