Office of University Communications and Marketing
The Office of University Communications and Marketing is responsible for developing marketing strategies and solutions as well as providing a variety of internal and external communications that support the university's mission and identity. The office's duties include public relations, social media services, video production and photography, web content management, creative design, and content, layout and design of Shippensburg University Magazine.
We manage all aspects of advertising for the university, including media consulting and placement, copywriting, and ad design and submission. We place all forms of advertising, including television, radio, newspaper, magazine, billboards, and digital ads.
We also provide graphic design services for university offices at no charge. It is Shippensburg University policy that all printed material intended for public distribution be approved by our office. Whether it's a brochure, poster, newsletter or annual report, our designers can provide a professional look for your publication. Allow 8-10 weeks to complete your project, including design and printing.
The University Print Shop manages an average of a half-million impressions each month on the university copiers and printing presses. The team of two craftsmen and one bindery worker provide the following services:
- Routine Black and White Duplication
- Color Duplication
- Printing (including full-color process)
- Binding (thermal bind, spiral comb and wire)
- Mailing Services (printing address directly onto your direct mail piece)
- Self-service copier (.01 per copy charged back to your cost center)
Tips for Achieving Highest Quality Copies:
- Line art and text documents can be scanned for duplication.
- Documents containing photos and screens should be submitted electronically via e-mail for a much higher quality print. E-mail your file to email@example.com as an attachment along with the duplicating or color copy request form.
- Microsoft Word will often print e-mail and web addresses in colored ink or screens that do not reproduce well. Change these to black in documents to be scanned or e-mail the file.
- Formats accepted for duplication: Microsoft Word, Excel, Publisher, PowerPoint or pdf files.
- JPEG files reproduce much better if placed into a document such as Publisher.
- If you use fonts not included in the campus package files, save your file as a pdf.
Steps to Having Your Publication Labeled with Addresses:
- The Print Shop can print addresses on postcards and brochures, not envelopes.
- Addresses should be sent in an Excel file to Denny Starliper (firstname.lastname@example.org) to be sorted by zip code.
- He will return the sorted Excel file to you to create a Word label file (5160 address labels) using mail merge.
- E-mail the Word label file to email@example.com for labeling. Be sure to identify the printing project that should receive the labels.
Printing and Duplication Forms:
The full-time campus photographer and videographer provide photographic and video services for the campus community. Images and videos are provided for publications, presentations, use online, and other needs. Requests can be made for photos/video in our archive or shoots can be arranged. Please allow 10 business days advance notice. Decisions to cover events are based on availability and intended use of photos/video.
Social media serves many purposes at Shippensburg University. It is another channel to provide information and news about the university, but more importantly, it provides an opportunity for SU to engage with our followers and the community. Social media allows SU to reach different audiences and establish new relationships. Through these channels, SU learns how it’s viewed by the public and is able to address feedback, concerns, and questions about the university.
For questions about SU’s social media use, guidelines, or best practices, e-mail firstname.lastname@example.org.
Why have social media guidelines?
These social media guidelines were developed by the Office of Communications and Marketing to set expectations as well as to educate and empower members of the university community who use social media.
When representing the university on social media or elsewhere, information about SU should be as accurate and honest as possible. Providing social media guidelines enables SU to maintain a cohesive voice, a consistent brand, and content that aligns with university goals. Those members of campus who represent SU on social media should understand the university Brand Guide, Computing and Information Network Usage Policy, and Website Privacy Statement.
Who should follow social media guidelines?
The guidelines apply to faculty, staff, and students who manage social media accounts created for official university groups, departments, programs, entities, etc. Each university social media account should be managed by at least one full-time university employee and include a secondary contact.
Those members of the university community posting to personal social media accounts should understand best practices for social media and clearly state that his or her views are not expressed on behalf of Shippensburg University. Personal social media accounts should not use university logos or graphics, for example, as profile photos or backgrounds.
What social media channels do we use?
Social media trends and channels are constantly evolving. Shippensburg University has several official accounts, including Facebook, Twitter, LinkedIn, YouTube and Instagram.
In addition, several other SU groups, departments, programs, and organizations host their own university-related social media accounts.
Be responsible-you are liable for what you post. Individuals blogging or posting on social media have been held responsible for copyright infringement and remarks deemed defamatory, proprietary, libelous, or obscene. Understand the terms of service of the social media site you are using.
Remember that social media is public information. The information that is posted on social media, particularly on public sites representing the university, can be viewed and shared by anyone. Once information is posted, it is never completely deleted. Carefully consider and review what you post.
Clearly identify your connection to the university. Social media sites that are officially representing SU should state their affiliation on the site. Notify the Office of Communications and Marketing with the url for the account and a full-time university employee responsible for managing the account. This helps the university to share resources and best practices and to maintain accurate and consistent messaging.
Verify the information you post for accuracy. Review your posts to ensure it accurately represents university information, policies, etc. Correct errors, and be aware that not all social media sites allow you to edit or retract posts.
Understand copyright and fair use. Just because it's on Google doesn't make it fair game. Always give proper credit for someone else's work and get permission to publish it.
Get permission from the Office of Marketing and Publications to use university trademarks. Only those authorized by the Office of Marketing and Publications can use SU's trademarks. Follow the university's brand guide.
Keep confidential information confidential. Proprietary information about the university should never be shared. Understand confidentiality regulations, such as the Family Educational Right and Privacy Act (FERPA).
Do not endorse products, political candidates, or causes. Posts on a university-affiliated social media site should not give the impression that SU endorses a commercial product, political candidate, political cause, or other cause.
Avoid personal views and opinions. Personal views should be made on personal sites.
Monitor comments and questions. Social media is an interactive tool and those managing social media sites should determine how they will respond to comments or questions on posts. Comments that may be deleted include those that are profane, threatening, personal attacks, or those deemed inappropriate for the site. Avoid deleting comments simply because they are unfavorable.
Respect university time and property. Posting during work hours should be limited to official university-related social media sites. Personal postings should be done on personal time, using personal equipment.
- Know your audience.
- Understand your purpose.
- Choose and research the social media channel that suits your needs.
- Develop a voice.
- Consider frequency and consistency of posts.
- Plan your content.
- Stay relevant by posting material that relates to or promotes your department, organization, or the university.
- Add value to your department, organization, or the university with your content.
- Be transparent and authentic.
- Use handles (@) and tags (#) where appropriate for greater exposure.
- Stay social and create a dialogue with your followers.
Additional Social Media Resources:
Understand the terms of agreement, regulations, and restrictions of the social media sites you use. Be aware of any changes to those agreements. Here are links to several social media sites' terms and conditions:
The Shippensburg University Institutional Identity Guide establishes official policy and standards for the use of the university marks for design and text of Shippensburg University publications, stationery, the web, and other applications.
This is to ensure communications from every college, department, and office speak with a clear and uniform voice, best representing Shippensburg University at all times. The marks are registered trademarks of the university and this guide will provide information as to proper usage of the material.
Questions concerning usage of the logo should be directed to the Office of Marketing and Publications at email@example.com or 717-477-1201.
Members of the campus community who are purchasing items with university names and/or marks must do so from a licensed vendor.. These marks are the exclusive property of Shippensburg University. If you want to purchase any item using university indicia (name and/or marks), select a licensed vendor and follow the procedures for purchasing.
For more information, please contact the Office of Marketing and Publications at 717-477-1201 or email firstname.lastname@example.org.
The University indicia (name and marks) are registered with the U.S. Department of Commerce Patent and Trademark Office and with the Pennsylvania Department of State Corporation Bureau. As such, they are exclusive property of Shippensburg University. Any commercial use of these marks is restricted to official licensees only. A Shippensburg University licensing agreement grants the licensee a non-exclusive right to use the University marks on articles approved by the University
Learfield Licensing manages Shippensburg University’s licensing program including applications, art submission, royalty collection and enforcement. Information on the services Learfield Licensing provides, including a copy of an application and license agreement, can be found at Learfield Licensing or contact:
University Services Rep.
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
Phone: (317) 669-0820