Dr. Michael Coolsen
Management/Marketing Department

Mike Coolsen

Office: Grove Hall 235
Phone: (717) 477-1587
Office Hours and Teaching Schedule

Associate Professor of Marketing, Shippensburg University

Academic Degrees

Ph.D.in Social Psychology, University of North Carolina at Chapel Hill

M.S. in Psychology,Shippensburg University

B.A.in Engineering, Lafayette College

Selected Research Areas
  • Interdependence between consumers and brands
    • Consumers and brands experience good (and bad) outcomes through their interaction within a relationship
      • We as consumers get a variety of obvious (reward programs) and not-so-obvious (we feel great about ourselves via the brand) good outcomes from the brands we buy and to which we are committed
      • Likewise, brands experience good outcomes from satisfied and committed consumers (e.g., increase revenues, strong word-of-mouth, brand commitment & communities)
    • Selected publications
      • Coolsen, M. K. (2005).Brand loyalty conceptualized as an interdependence process.Business Research Yearbook, 12 (2), 611-614.
      • Coolsen, M. K., Brandt, M. L., & Herbst, K. C. (2006). The application of a mutual cyclical growth model of romantic relationships to investigate consumer brand commitment.Published abstract in the proceedings of the Academy of Marketing Science Annual Conference.
  • Affirmation processes in consumer behavior and personal relationships
    • My work supports the proposition that products (goods and services) can affirm the consumer’s ideal self (i.e., bring us closer to who we ideally want to be). For example, an expensive suit expresses and brings out one’s desire to be successful and sophisticated (i.e., ideal self)
    • Selected publications
      • Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (2010). Not just the best years of my life: personal growth in higher education.Journal of International Business Disciplines, 4 (2), 1-15.
      • Coolsen, M. K. & Kumashiro, M. (2009). Self-Image Congruence Models Conceptualized as a Product Affirmation Process.Advances in Consumer Research, 36, San Francisco, CA: Association of Consumer Research Conference, 980-981.
      • Coolsen, M. K. & Pitek, E. (2007).Products that sculpt our lives: product affirmation and the Michelangelo Phenomenon.Business Research Yearbook, 14 (2), 826-832.
  • Interpersonal relationships
    • My graduate research training was in close personal relationships (e.g., dependence, commitment, pro-relationship maintenance, trust, etc.), and I continue to develop such research
    • I apply close relationship phenomena to consumer behavior situations (see first two research areas mentioned above for examples)
    • Selected publications
      • Kumashiro, M. & Coolsen, M. K. (2011).The Michelangelo Phenomenon: Longitudinal Assessment of Effects of Partner affirmation on Personal and Relational Well-Being. Published abstract in the proceedings of theSociety for Personality and Social Psychology 2011 Conference, San Antonio, TX.
      • Rusbult, C. E., Coolsen, M. K., Kirchner, J. L., & Clarke, J. (2006). "Commitment." In A. Vangelisti & D. Perlman (Ed.) The Cambridge Handbook of Personal Relationships. New York:Cambridge.
      • Rusbult, C. E., Kumashiro, M., Stocker, S. L., Kirchner, J. L., Finkel, E. J., & Coolsen, M. K. (2005). Self processes in interdependent relationships: Partner affirmation and the Michelangelo Phenomenon.Interaction Studies: Social Behaviour and Communication in Biological and Artificial Systems, 6 (3), 375-391.
      • Rusbult, C. E., Kumashiro, M., Coolsen, M. K., & Kirchner, J. L. (2004). "Interdependence, closeness, and relationships." In D. Mashek & A. Aron (Ed.) Handbook of Closeness and Intimacy, (pp. 137-161). Mahwah, NJ: Lawrence Erlbaum Associates.
      • Coolsen, M. K. & Nelson, L. J. (2002).Desiring and avoiding close romantic attachment in response to mortality salience.Omega: Journal of Death and Dying, 44 (3), 257-276.
Teaching Areas: Marketing

Marketing Research, Sports Marketing, Relationship Marketing, Principles of Marketing, & Consumer Behavior

  • To maintain current knowledge of the marketing field, I author various instructor manuals and textbook supplements
    • Selected manuals and supplements
      • Coolsen, M. K. (in press). Video Guide for Kotler & Armstrong’s Principles of Marketing (14th Edition). Pearson Prentice Hall.
      • Coolsen, M. K. (2009 & 2011). Instructor's Manual for Marketing: Real People, Real Choices (6th & 7th Editions) Pearson Prentice Hall.
      • Coolsen, M. K. (2006). "PowerPoint Slides of Textbook Chapters for Instructor Use." For Michael Solomon’s Consumer Behavior (Seventh Edition). Pearson Prentice Hall.

Professional Experience

Senior Project Director of Marketing Research, Arbor, Inc. (now a part of GfK North America; 1995 to 1999).

Selected Highlights of Leadership & Service

  • Department service: Chair of Management and Marketing Department (2008-2011)
  • College of Business service
    • MBA Committee (current)
    • Strategic Planning Committee (current)
    • College of Business Dean Search Committee 2009-2010)
    • Advisor to Phi Beta Lambda (business student organization; 2005-2010)
  • Faculty union service (APSCUF)
    • APSCUF Executive Committee (2006-2008)
    • APSCUF Legislative Assembly Delegate (2006-2008)
    • APSCUF Grievance Committee (2005-2010)
  • Shippensburg University service
    • University Grant Task Force Committee (current)
    • Center for Faculty Excellence in Scholarship and Teaching (CFEST; 2003-2006)
    • Academic Affairs Assessment Committee (2007-2009)
    • Student Learning Goals Work Group (University Steering Committee; 2007-2009)
    • Search Committee for Dean of Multicultural Admissions (2006-2007)
    • Human Subjects Committee (2006-2008)
    • University Curriculum Committee (UCC; 2006-2008)
    • Library Dean Search Committee (2005-2006)
    • Distance Education Committee (2005-2006)
    • University Forum (2004-2005)
    • Academic Day Committee (2004-2006)