Dr. Michael Coolsen
Management / Marketing / Entrepreneurship Department
Professor of Marketing, Shippensburg University
Dr. Michael Coolsen is a Professor of Marketing in the John L. Grove College of Business at Shippensburg University. Before earning his Ph.D. in social psychology from the University of North Carolina at Chapel Hill, he was a Senior Project Director of marketing research at Arbor, Inc. (which has since merged into GfK Custom Research North America). His work has been cited on Web sites and in print by the New York Times, Time Magazine, the Harvard Business Review, Forbes, the New Yorker, and Psychology Today; has appeared in various journals and trade publications, such as Advertising Age, the Journal of Personality and Social Psychology, the Journal of Marketing Theory and Practice, Social Cognition, Journalism and Mass Communication Educator, and the International Journal of Integrated Marketing Communications; has been presented at various conferences for organizations such as the American Marketing Association, the American Academy of Advertising, the Association for Consumer Research, andthe Society for Personality and Social Psychology; and has been purchased by companies such as Google, Johnson & Johnson, Northwestern Mutual, and Electronic Arts. His research interests include both interpersonal relationships and the consumer-brand relationship, Integrated Marketing Communications (IMC), advertising, and social media, and he teaches various marketing courses including marketing analytics, marketing research, and consumer behavior in the MBA and undergraduate degree programs.
Ph.D. University of North Carolina at Chapel Hill, Chapel Hill, NC, Social Psychology, 2003
M.S. Shippensburg University, Shippensburg, PA, Psychology, 1996
B.A. Lafayette College, Easton, PA, Engineering, 1992
Quesenberry, K. A. & Coolsen, M. K. (2013). How to integrate social media into your marketing strategy: Best practices for social media management. Advertising Age (Research Report). Report originated as an American Academy of Advertising and Temerlin Advertising Institute/Ad Age White Paper Proposal Winner.
Luchies, L. B., Wieselquist, J., Rusbult, C. E., Kumashiro, M., Eastwick, P. W., Coolsen, M. K., & Finkel, E. J. (2013). Trust and biased memory of transgressions in romantic relationships. Journal of Personality and Social Psychology, 104 (4), 673-694.
Quesenberry, K. A., & Coolsen, M. K. (2014). What makes a Super Bowl ad super? Five-act dramatic form impacts consumer Super Bowl advertising ratings. Journal of Marketing Theory and Practice, 22 (4), 437-454.
Bohns, V. K., Lucas, G. M., Molden, D. C., Finkel, E. J., Coolsen, M. K., Kumashiro, M., Rusbult, C. E. & Higgins, E. T. (2013). Opposites fit: Regulatory focus complementarity and relationship well-being. Social Cognition, 31 (1), 1-14.
Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2015). Current Trends in Communication Graduate Degrees: Survey of Communications, Advertising, PR, and IMC Graduate Programs. Journalism and Mass Communication Educator, 70 (4), 407-427.
Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2012). IMC and the Effies: Use of integrated marketing communication touchpoints among Effie award winners. International Journal of Integrated Marketing Communications, 4 (2), 60-72.
Coolsen, Michael K. & Kumashiro, M. (2009). Self-image congruence models conceptualized as a product affirmation process. Advances in Consumer Research of the Association of Consumer Research Conference, San Francisco, CA.
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