Ship students earn first
place in marketing competition
University chapter of the American Marketing Association (AMA) earned first
place at the AMA Regional Conference Nov. 16 hosted by Johns Hopkins
Team members are Ryan
Sexton, Shelby Stachel, Maria Bush, Josh Rudley, Tyler Geib, Zach Duvall and
“We are extremely
proud to be Shippensburg University students and to represent the John L. Grove
College of Business,” said Sexton, chapter president.
Other teams competing
were from Johns Hopkins, University of Maryland, University of Pittsburgh, Slippery
Rock University and Carnegie Mellon University.
Teams were asked to
create a 10-minute presentation about a start-up company called MindSumo, which
connects students to employers through real world “challenges.” By solving
challenges, students prove their skills to companies looking for interns and
entry-level hires, and also earn cash prizes for submitting top ideas. The presentation
included a SWOT analysis, recommendations on how to improve the company, and
social media strategies on how to best share the company’s website and its
content to college students.
“Winning the competition is another testimony
of the ability of our students to compete with the best and excel. I am very
proud of their accomplishments,” said Dr. John Kooti, dean of the John L. Grove
College of Business.
The AMA chapter at
Shippensburg strives to create meaningful, engaging and rewarding opportunities
for students involved by providing marketing projects, case competitions,
conferences, guest speakers, philanthropy events, unity events and fundraising