Opening Session

Who’s Gathering Downtown? Reconnecting Communities One Event, One Business, and One Person at a Time.

Julie Fitzpatrick | Executive Director, PA Downtown Center

Tracy Montoro | Director of Workforce Development, Shippensburg University (Emcee) 

Session Description: As a community leader, we want to make our town a better place. As a business owner, we want to understand our current and future customers. Learn how we can better understand who is visiting our towns, and why they are attending our events, shopping in our boutiques, and dining at our restaurants.