Dr. Mohammad Rahman
Management / Marketing / Entrepreneurship Department
 
Associate Professor of Marketing, Shippensburg University
Office:
 Grove Hall 239
Phone: (717) 477-1409
E-mail: MMRahman@ship.edu
Office Hours and Teaching Schedule 

Bio

World-traveled academic with over eight years’ experience teaching and lecturing as an associate professor at world-class universities. Expansive research regarding the impacts of social media on marketing, and consumer engagement in digital media. Doctoral degree in Business Administration and Management and career-spanning focus on management information systems, international marketing, and strategic management. Highly adaptable professional with history of thriving as professor throughout diverse regions of the world including China. Focused on using global teaching experience to effectively instruct diverse students in Australia, China & the United States. Successful leader and collaborator with significant track record of published research in area of focus.  His research interests include social media marketing, online brand community, digital marketing, international marketing, consumer behavior, and e-commerce. His publications appear in European Journal of Marketing, International Journal of Information Management, Journal of Services Marketing, Journal of Marketing Management, Journal of Brand Management, Journal of Retailing and Consumer Services and Journal of Travel and Tourism Marketing. As of today, his research program has yielded several publications, including journal articles and numerous international conference papers.

Education

PhD in Business Administration and Management, 2013
University of Newcastle, Newcastle, Australia

Master of Business Administration, Management Information Systems, 2004
University of Houston Clear Lake, Houston, Texas

Bachelor of Business Administration, Management & Marketing, 1999
University of Houston Clear Lake, Houston, Texas

Associate of Arts, Business Administration, 1997
San Jacinto College Central, Pasadena, Texas 

Selected Publications

Jamie, C., Rahman, S. M., Rahman, M. M., Wyllie, J., & Voola, R. (2021). Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment. International Journal of Information Management, 56, 102252. https://doi.org/10.1016/j.ijinfomgt.2020.102252

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., ... & Rahman, M. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168

Rosenberger III, P. J., Yun, J. H., Rahman, M. M., KoĢˆcher, S., & de Oliveira, M. J. (2019). Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil. Revista Brasileira de Marketing, 18(4), 116-136.

Carlson, J., Gudergan, S. P., Gelhard, C. & Rahman, M. M. (2019). "Customer engagement in social media platforms: Configurations, equifinality and sharing," European Journal of Marketing, https://doi.org/10.1108/EJM-10-2017-0741.

Carlson, J., Wyllie, J., Rahman, M. M., & Voola, R. (2018). Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services. DOI: https://doi.org/10.1016/j.jretconser.2017.10.002 (Available online 14 July 2018).

Carlson, J., Rahman, M. M., Voola, R, et al. (2018). “Customer engagement behaviours in social media: Capturing innovation opportunities.” Journal of Services Marketing. Vol. 32, No. 1, pp. 83-94.

Carlson, J., Rahman, M. M., Taylor, A, et al. (2017). “Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media.” Journal of Retailing and Consumer Services. DOI: https://doi.org/10.1016/j.jretconser.2017.10.002 (Available online 13 October 2017).

Carlson, J., de Vries, N. J., Rahman, M. M., & Taylor, A. (2017). Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments. Journal of Brand Management, 24(4), 334 – 338. doi: 10.1057/s41262-017-0054-4

AWARDS AND HONORS

Christopher and Robin Pruitt Service Award: This award is being given to recognize excellent in Service to the Shippensburg University and John L. Grove College of Business. May 3, 2021.

Highly Commended Paper Award: “Customer engagement behaviours in social media: Capturing innovation opportunities.” Journal of Services Marketing, July 2019.

APX Enclosure Research Award: This award is being given to recognize excellence in Research to the Shippensburg University and John L. Grove College of Business. May 3, 2019.

Grove Faculty Research Fellowship Award: This award is being given to recognize excellence in Research to the Shippensburg University and John L. Grove College of Business. May 3, 2019.

Best Paper in Asia Pacific Marketing Track: “Cultivating Customer Engagement Behaviour in Social Media Brand Communities: Examining the Impact of Website Characteristics and Virtual Experiences.” Academy of Marketing UK. Hull, Conference. July 2017.

Best Paper in Electronic and Digital Marketing Track and Best Paper in the Conference: "Feel the VIBE: Assessing Value in the Brand page Experience and its Impact on Customer Engagement Behaviour with Brands in Social Media." Academy of Marketing UK. Newcastle, Conference. July 2016.

Best Paper in Tourism Marketing Track: Modeling Value Drivers of Group Oriented Travel Experiences to Major Events and their influence on Satisfaction and Future Travel Intentions.” Academy of Marketing UK. Limerick, Conference. July 2015.