Dr. Mohammad Rahman
Management / Marketing / Entrepreneurship Department
Associate Professor of Marketing, Shippensburg University

 Mohammad Rahman

Office: Grove Hall 239
Phone: (717) 477-1409
E-mail: MMRahman@ship.edu
Office Hours and Teaching Schedule 


World-traveled academic with over eight years’ experience teaching and lecturing as an assistant professor at world-class universities. Expansive research regarding the impacts of social media on marketing, consumer engagement, and organizational behavior and strategies. Doctoral degree in Business Administration and Management and career-spanning focus on management information systems, international marketing, and strategic management. Highly adaptable professional with a history of thriving as an instructor throughout diverse regions of the world including China. Focused on using global teaching experience to effectively instruct diverse students in Australia, China & the United States. A successful leader and collaborator with a significant track record of published research in the area of focus.  His research interests include social media marketing, international marketing, consumer behavior, networking, SMEs, and the resource-based view. His publications appear in European Journal of Marketing, International Journal of Information Management, Journal of Services Marketing, Journal of Marketing Management, Journal of Brand Management, Journal of Retailing and Consumer Services, and Journal of Travel and Tourism Marketing. As of today, his research program has yielded several publications, including journal articles and numerous international conference papers.


PhD in Business Administration and Management, 2013
University of Newcastle, Newcastle, Australia

Master of Business Administration, Management Information Systems, 2004
University of Houston Clear Lake, Houston, Texas

Bachelor of Business Administration, Management & Marketing, 1999
University of Houston Clear Lake, Houston, Texas

Associate of Arts, Business Administration, 1997
San Jacinto College Central, Pasadena, Texas 

Selected Publications

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., & Rahman, M. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 102168 (Available Online 07.10.20).

Rosenberger III, P. J., Yun, J. H., Rahman, M. M., KoĢˆcher, S., & de Oliveira, M. J. (2019). Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil. Revista Brasileira de Marketing, 18(4), 116-136.

Carlson, J., Gudergan, S. P., Gelhard, C. & Rahman, M. M. (2019). "Customer engagement in social media platforms: Configurations, equifinality, and sharing," European Journal of Marketing, https://doi.org/10.1108/EJM-10-2017-0741.

Carlson, J., Wyllie, J., Rahman, M. M., & Voola, R. (2018). Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services. DOI: https://doi.org/10.1016/j.jretconser.2017.10.002 (Available online 14 July 2018).

Carlson, J., Rahman, M. M., Voola, R, et al. (2018). “Customer engagement behaviours in social media: Capturing innovation opportunities.” Journal of Services Marketing. Vol. 32, No. 1, pp. 83-94.

Carlson, J., Rahman, M. M., Taylor, A, et al. (2017). “Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviors in mobile social media.” Journal of Retailing and Consumer Services. DOI: https://doi.org/10.1016/j.jretconser.2017.10.002 (Available online 13 October 2017).

Carlson, J., de Vries, N. J., Rahman, M. M., & Taylor, A. (2017). Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments. Journal of Brand Management, 24(4), 334 – 338. doi: 10.1057/s41262-017-0054-4

Carlson, J., Rahman, M. M., Rosenberger III, P. J. & Holzmüller, H. (2016). Understanding Communal and Individual Customer Experiences in Group-oriented Event Tourism: An Activity Theory Perspective. Journal of Marketing Management, Vol. 32, No. 9-10, pp. 900-925. DOI:10.1080/0267257X.2016.1181099


Highly Commended Paper Award: “Customer engagement behaviors in social media: Capturing innovation opportunities.” Journal of Services Marketing, July 2019.

Best Paper in Asia Pacific Marketing Track: “Cultivating Customer Engagement Behavior in Social Media Brand Communities: Examining the Impact of Website Characteristics and Virtual Experiences.” Academy of Marketing UK. Hull, Conference. July 2017.

Best Paper in Electronic and Digital Marketing Track and Best Paper in the Conference: "Feel the VIBE: Assessing Value in the Brand page Experience and its Impact on Customer Engagement Behaviour with Brands in Social Media." Academy of Marketing UK. Newcastle, Conference. July 2016.

Best Paper in Tourism Marketing Track: Modeling Value Drivers of Group Oriented Travel Experiences to Major Events and their influence on Satisfaction and Future Travel Intentions.” Academy of Marketing UK. Limerick, Conference. July 2015.