Dr. Mohammad Rahman
Management / Marketing / Entrepreneurship Department
Associate Professor of Marketing, Shippensburg University
Office: Grove Hall 239
Phone: (717) 477-1409
Office Hours and Teaching Schedule
World-traveled academic with over ten years’ experience teaching and lecturing as an associate professor at world-class universities. Expansive research regarding the impacts of social media on marketing, and consumer engagement in digital media. Doctoral degree in Business Administration and Management and career-spanning focus on management information systems, international marketing, and strategic management. Highly adaptable professional with history of thriving as professor throughout diverse regions of the world including Australia and China. Focused on using global teaching experience to effectively instruct diverse students in Australia, China & the United States. Successful leader and collaborator with significant track record of published research in area of focus. His research interests include social media marketing, online brand community, digital marketing, international marketing, consumer behavior, and e-commerce. His publications appear in European Journal of Marketing, International Journal of Information Management, Journal of Services Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Brand Management, Journal of Retailing and Consumer Services, Journal of Travel and Tourism Marketing, and others. As of today, his research program has yielded several publications, including journal articles and numerous international conference presentation and publication.
PhD in Business Administration and Management, 2013
University of Newcastle, Newcastle, Australia
Master of Business Administration, Management Information Systems, 2004
University of Houston Clear Lake, Houston, Texas
Bachelor of Business Administration, Management & Marketing, 1999
University of Houston Clear Lake, Houston, Texas
Associate of Arts, Business Administration, 1997
San Jacinto College Central, Pasadena, Texas
Carlson, J., Taylor, A., Liao, Y., & Rahman, M. (2023). Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective. Journal of Business Research, 154, 113284. https://doi.org/10.1016/j.jbusres.2022.08.048
Carlson, J., Rahman, S. M., Rahman, M. M., Wyllie, J., & Voola, R. (2021). Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment. International Journal of Information Management, 56, 102252. https://doi.org/10.1016/j.ijinfomgt.2020.102252
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., ... & Rahman, M. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Rosenberger III, P. J., Yun, J. H., Rahman, M. M., Köcher, S., & de Oliveira, M. J. (2019). Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil. Revista Brasileira de Marketing, 18(4), 116-136.
Carlson, J., Gudergan, S. P., Gelhard, C. & Rahman, M. M. (2019). "Customer engagement in social media platforms: Configurations, equifinality and sharing," European Journal of Marketing, https://doi.org/10.1108/EJM-10-2017-0741.
Carlson, J., Wyllie, J., Rahman, M. M., & Voola, R. (2018). Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services. DOI: https://doi.org/10.1016/j.jretconser.2017.10.002 (Available online 14 July 2018).
Carlson, J., Rahman, M. M., Voola, R, et al. (2018). “Customer engagement behaviours in social media: Capturing innovation opportunities.” Journal of Services Marketing. Vol. 32, No. 1, pp. 83-94.
Awards and Honors
Lauren W. Reynolds Research Award: This award is being given to recognize excellence in Research to the Shippensburg University and John L. Grove College of Business. April 25, 2023.
Teaching Innovation and Pedagogy Spotlight Award (TIPS) Award: TIPS is an annual teaching award given to one tenure track faculty member from each college who demonstrates outstanding evidence of field experiences related to the course goals in an undergraduate course. August 2022 (Shippensburg University of Pennsylvania)
Dale Kann Research Grant Award: The objective of awarding this grant is to provide a stipend that will allow the recipient to devote a significant block of time to a major research project during the summer of 2022. April 2022 (Shippensburg University of Pennsylvania)
Christopher and Robin Pruitt Service Award: This award is being given to recognize excellent in Service to the Shippensburg University and John L. Grove College of Business. May 3, 2021.
Highly Commended Paper Award: “Customer engagement behaviours in social media: Capturing innovation opportunities.” Journal of Services Marketing, July 2019.
APX Enclosure Research Award: This award is being given to recognize excellence in Research to the Shippensburg University and John L. Grove College of Business. May 3, 2019.
Grove Faculty Research Fellowship Award: This award is being given to recognize excellence in Research to the Shippensburg University and John L. Grove College of Business. May 3, 2019.
Best Paper in Asia Pacific Marketing Track: “Cultivating Customer Engagement Behaviour in Social Media Brand Communities: Examining the Impact of Website Characteristics and Virtual Experiences.” Academy of Marketing UK. Hull, Conference. July 2017.
Best Paper in Electronic and Digital Marketing Track and Best Paper in the Conference: "Feel the VIBE: Assessing Value in the Brand page Experience and its Impact on Customer Engagement Behaviour with Brands in Social Media." Academy of Marketing UK. Newcastle, Conference. July 2016.
Best Paper in Tourism Marketing Track: Modeling Value Drivers of Group Oriented Travel Experiences to Major Events and their influence on Satisfaction and Future Travel Intentions.” Academy of Marketing UK. Limerick, Conference. July 2015.