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Why Study Marketing

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.  

The marketing programs at Shippensburg University include two concentrations -  Marketing Management and Digital Marketing and Analytics and a minor in marketing.

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The Student Experience

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.

Ship has a well-established Business Internship Program that provides opportunities for on-the-job experience while gaining college credits. Ingersoll-Rand, Capital BlueCross, and Hershey Foods are among the companies providing internship opportunities to Shippensburg University's marketing students. Internships often turn into job offers, according to post-graduate surveys of Ship business students.

Qualified marketers are in demand. Marketing ranks very high when comparing salaries with other professions. Shippensburg graduates have obtained jobs at numerous organizations such as:

  • Proctor and Gamble
  • IBM
  • AT&T
  • Black & Decker
  • Eli Lily
  • Gallo Wines
  • Hershey
  • Enterprise
  • Capital Blue Cross

After completing the marketing program at Shippensburg University, you can work in a variety of fields seeking the skills of marketing professionals, including:

  • E-business
  • Advertising
  • Business-to-business marketing
  • Consulting
  • International marketing
  • Marketing research
  • Retail management
  • Sales and sales management
  • Supply chain management
  • Transportation

Many graduates have also successfully started their own businesses or pursued advanced degrees.

The salary range for marketing jobs in PA is $28,000 - $173,000.

The undergraduate Bachelor of Science degree in Business Administration in Marketing requires the completion of a minimum of 120 credit hours in the following areas:

  • General Education Courses: All students are required to complete the university's general education program, which provides a balanced liberal arts foundation.
  • Business Core Curriculum: Marketing majors take the same core curriculum as other business majors. This core includes economics, finance, information systems, marketing, organization behavior, and business law as well as other business subjects.  See the Business BSBA Core Requirements for complete course listings.
  • Marketing Courses: The courses required of the major provide students with the academic background necessary to be successful professionals. 

The John L. Grove College of Business, established in 1971, is one of the premier business schools in the Mid-Atlantic Region (Northeast). Over the last four decades, our College of Business has established a tradition of excellence. In 1981, we became the first school in the Pennsylvania State System of Higher Education and the ninth college overall in Pennsylvania to become internationally accredited by the most prestigious business accrediting agency in the world, AACSB International - The Association to Advance Collegiate Schools of Business. Today, we are one of only 24 schools in Pennsylvania and one of approximately 700 worldwide to have earned AACSB Internationalaccreditation. Under the guidelines of accreditation, we are committed to continuous improvement as we seek to meet the educational needs of our students, our community and our region.  

The John L. Grove College of Business has a number of clubs for students to participate in and learn more about their area of study outside the classroom. Student Professional Organizations provide a variety of opportunities for students to develop professional contacts, enhance their course of study with hands-on application, and build lasting friendships within the business community. The Marketing Club, a local chapter of the American Marketing Association, provides opportunities for students to apply marketing ideas and concepts in planning, organizing, and executing club activities. The club also offers its members the chance to hear marketing practitioners' presentations about their individual firm's marketing strategies.