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Marketing Management

Why Study Marketing Management

A BSBA degree in Marketing, with a concentration in Marketing Management teaches fundamental principles of business including accounting, finance, management, supply chain management, marketing, and management information systems, with a focus on generating business through contemporary marketing practices . Marketing is a field focused on facilitating satisfying exchange relationships, which is at the heart of business. This marketing management concentration focuses on the fundamental components of advertising, services, marketing strategy, and international marketing that are used to accomplish modern strategic marketing objectives.

The B.S.B.A in Marketing Management requires 120 credits total for graduation. These include courses in:

Required (18 crs)

  • MKT 206 - Consumer Behavior
  • MKT 325 - Advertising and Promotional Strategy
  • MKT 360 - International Marketing
  • MKT 370 - Services Marketing
  • MKT 430 - Marketing Research
  • MKT 495 - Marketing Management

Electives (3 crs.)

Choose one from the following 3 credit courses:

  • MKT 335 - Digital Marketing
  • MKT 339 - Social Media Marketing
  • MKT 352 - Principles of Retailing
  • MKT 365 - Relationship Marketing
  • MKT 380 - Sports Marketing
  • ENT 337 - Issues in Entrepreneurship
  • MIS 300 - Information Technology and Business Operations
  • MGT 450 - Negotiation
  • FIN 340 - Principles of Real Estate

The BSBA in Marketing Management program is the only program at Shippensburg University that provides a business-administration foundation coupled with a focus on contemporary marketing management practices.

All BSBA students learn the fundamentals of business, including principles of marketing, accounting, supply chain management, personnel management, finance, business strategy, and information systems. All Marketing students learn the psychology behind consumer behavior and marketing research methods and practices. All Marketing Management students learn modern promotional strategies and principles of services, international, and strategic marketing, as well as practical applications for these contemporary areas of marketing.

The BSBA in marketing management program prepares student to apply to positions in any area of marketing. Students in this BSBA major are especially prepared for careers as a market researcher, marketing manager, advertising manager, marketing strategist, project analyst, account manager, and etcetera.

The John L. Grove College of Business has a number of clubs for students to participate in and learn more about their area of study outside the classroom. Student Professional Organizations provide a variety of opportunities for students to develop professional contacts, enhance their course of study with hands-on application, and build lasting friendships within the business community. The Marketing Club, a local chapter of the American Marketing Association, provides opportunities for students to apply marketing ideas and concepts in planning, organizing, and executing club activities. The club also offers its members the chance to hear marketing practitioners' presentations about their individual firm's marketing strategies.