Skip to main content
Jump to Footer

Marketing Program B.S.B.A.

The marketing program is designed to provide students with the tools necessary to implement marketing strategies and policies. The program provides an optimum balance between theory and practice. Due to the designed flexibility of the program, students have the opportunity to tailor a marketing program of study to best fit their individual career interests.

B.S.B.A. Core Requirements
B.S.B.A. Worksheet/Flow Chart/Suggested Program Plan/Others Forms
Course Descriptions (See Section 3)

Required Courses

  • MKT306  Consumer Behavior
  • MKT430  Marketing & Management Research
  • MKT495  Marketing Analysis and Strategy Development

Marketing Electives (3 of the following courses)

  • MGT337  Issues in Entrepreneurship
  • MGT432  Entrepreneurship
  • MGT433  Small Business Management
  • MKT310  Personal Selling
  • MKT315  Sales Management
  • MKT325  Advertising & Promotional Strategy
  • MKT335  Digital Marketing
  • MKT340  Tourism & Event Planning
  • MKT342  Business to Business Marketing and Analysis
  • MKT352  Principles of Retailing
  • MKT360  International Marketing
  • MKT365 Relationship Marketing
  • MKT370  Services Marketing
  • MKT380  Sports Marketing
  • MKT390  Selected Topics in Marketing
  • MKT490  Selected Topics in Marketing

Career Opportunities
Marketers are in demand as the field of marketing is pervasive in our society. It is a critical function in all organizations. Examples of fields seeking marketing professionals are: e-business, advertising, business-to-business marketing, consulting, international marketing, marketing research, retail management, sales and sales management, supply chain management and transportation. Shippensburg marketing graduates are sought regularly by employers, and they are also well prepared for further pursuit of their educations at top graduate schools across the nation.

For additional information: S.U. Undergraduate Catalog (See Section 2, John L. Grove College of Business)
and for Course Descriptions (See Section 3).