Dr. W. Adam Powell
Chair, Management / Marketing / Entrepreneurship Department
Associate Professor of Marketing
Dr. W. Adam Powell joined the faculty at Shippensburg University in 2015. At that time he was “ABD” from the University of Tennessee. In July of 2016 he successfully defended his dissertation entitled “Examining the Nature and Consequences of Interfunctional Bias in a Corporate Setting.” Dr. Powell’s research stream includes the study of intergroup tension, intergroup biases, and customer relationship management, among other projects currently in development. At Shippensburg University he has taught the Principles of Marketing, Buyer Behavior, E-marketing, and Marketing Capstone courses. In his spare time Dr. Powell enjoys spending time with his wife and children in beautiful south-central Pennsylvania, and fulfilling the role of Scoutmaster in a local Boy Scout Troop.
Ph.D. in Marketing, University of Tennessee (2016)
M.B.A. with Marketing and Strategy Concentrations, Brigham Young University (2010)
B.S. in Organizational Management, Wilmington University (2008)
A.S. in Computer Information Systems, Gloucester County College (1999)
Powell, A., Noble, S., Noble, C., & Han, S. (in press, 2018). Man vs. Machine: Relational and Performance Outcomes of Technology Utilization in Small Business CRM Support Capabilties. European Journal of Marketing.
Chaker, N. & Powell, A. (2017). Both Hindering and Motivating: The Role of Interfunctional Tension in Salesperson Cross-functional Integration. Society for Marketing Advances Annual Conference Proceedings – Summary Brief.
Chaker, N., Powell, A., & Beeler, L. (2016). Interfunctional Tension: Considering a Socio-psychological Inhibitor of Sales Cross Functional Integration. American Marketing Association Summer Marketing Educators' Conference Proceedings – Abstract only.
Smith, L., Hepworth, A., Powell, A., Lee, J., Chaker, N., Schumann, D. (2016). A Semiotic Analysis of Pharmaceutical Commercials - Panel on Innovative Research in Healthcare Advertising. American Marketing Association Summer Marketing Educators' Conference Proceedings – Abstract Only.
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