Dr. W. Adam Powell

Management / Marketing / Entrepreneurship Department

Associate Professor of Marketing

Office: Grove Hall 135
Phone: (717) 477-1697
E-mail: WAPowell@ship.edu
Office Hours and Teaching Schedule 

Bio 

Dr. W. Adam Powell is in his tenth year of teaching at Shippensburg University and was awarded tenure in the fall of 2020. Dr. Powell served as the department chair of the Management, Marketing, and Entrepreneurship Department from Fall of 2019 until January of 2022. He then served as the Interim Associate Dean of the John L. Grove College of Business from January of 2022 until the Fall of 2023. In 2019 Dr. Powell and his coauthors received the outstanding paper award from the European Journal of Marketing. Dr. Powell has presented his research at numerous conferences and continues his work on other projects in marketing and sales. In 2019 he received the Staples Distribution Center Advising Award. He teaches a variety of courses including digital marketing, marketing management, principles of marketing, university foundations, and innovation management. Dr. Powell is blessed to have a supportive wife and children, and is very active in his faith and serves as a leader in The Church of Jesus Christ of Latter-day Saints.

Education 

Ph.D. in Marketing, University of Tennessee (2016)
M.B.A. with Marketing and Strategy Concentrations, Brigham Young University (2010)
B.S. in Organizational Management, Wilmington University (2008)
A.S. in Computer Information Systems, Gloucester County College (1999)

Selected Research 

Jones, C. & Powell, W. Adam (In-press 2024). Determinants of Technology Platform Use Intentions: The Role of Killer Applications. Society for Marketing Advances Proceedings – Summary Brief.

Powell, W. Adam, Fenik, A., Spaid, B., Esmark Jones, C. L., Shaner, M., Chaker, N. (2022).  The Impact of Physical Store's Website Presence on Increasing Physical Store Visits. Society for Marketing Advances Proceedings – Summary Brief.

Rahman, M., Carlson, J., Powell, W. Adam, & Chen, J. (2022).  Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers: An Abstract. Academy of Marketing Science – Abstract Only.

Powell, W. Adam, Esmark-Jones, C. L., Shaner, M., Fenik, A., & Chaker, N. (2021).  The Influence of Avatar Similarity on Psychological Ownership and Rental Intentions. Society for Marketing Advances Proceedings – Summary Brief.

Powell, W. Adam (2021). Organizational Politics and Employee Identification: The Mediating Effect of Equal Treatment. Society for Marketing Advances Proceedings – Summary Brief.

Powell, W. Adam & Munyon, T. P. (2019).  A House Divided: Exploring the Nature and Causes of Interfunctional Bias at Work. Southern Management Association.

Powell, A., Noble, S., Noble, C., & Han, S. (in press, 2018). Man vs. Machine: Relational and Performance Outcomes of Technology Utilization in Small Business CRM Support Capabilities. European Journal of Marketing.

Chaker, N. & Powell, A. (2017). Both Hindering and Motivating: The Role of Interfunctional Tension in Salesperson Cross-functional Integration. Society for Marketing Advances Annual Conference Proceedings – Summary Brief.