Communication/Journalism, Public Relations Concentration, B.A.

Shippensburg University's Bachelor of Arts in Communication/Journalism is one of only three ACEJMC accredited programs in Pennsylvania and the only one in Pennsylvania's State System of Higher Education. The public relations emphasis prepares you for careers in media relations, public affairs or digital communications.

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What Will I Learn?

In this program you will learn:

  • How to write content, shoot and edit video
  • How to be inclusive in storytelling
  • About the laws and ethics that inform public relations work
  • How to interview, write news stories, press release and other public relations pieces
  • How to write for a specific audience and create meaningful stories that impact that audience in order to develop a relationship with them
  • About the public relations process
  • How to use Adobe Creative Cloud to create visually appealing social media content including, videos, newsletters and other tactics
  • How to work with clients to achieve specific organizational goals with them
  • Ship’s Communication/Journalism Department offers one of only three programs in Pennsylvania that is fully accredited.
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What are the requirements for this degree?

Students must take 42 credits in the communication/journalism major to graduate. Those transferring into the major must have a 2.3 GPA.

The Undergraduate Catalog provides details about program requirements.

These areas of study may serve well as minors:

  • Business/marketing
  • Human communication
  • English
  • Political science
  • Sociology

What Types of Careers Could I Get With This Degree?

Careers are available across many areas such as government, non-profit, corporate, education and agencies. Some positions include:

  • Communication/public relations/public affairs specialist
  • Social media specialist

What Kinds of Experiences Could I Have on Campus?

The program has small class sizes for all skills courses. All writing and technology skills courses are limited to 20 students. You will have access to faculty, technology and cameras both in class and outside of class through student-run student media organizations. You will regularly work on class projects in the video and audio editing labs, the Mac lab and using apps on mobile devices. You should expect to work with the student-run PRSSA Star Chapter. PRSSA works with on- and off-campus clients each semester, provides professional development opportunities through attending national and regional conferences, hosts guest speakers and skill-building workshops. PRSSA also gives its members opportunities to get their writing published, to measure the success of their social media posts and to use Adobe CC, Canva and other apps to develop skills in design. Students should expect to do a lot of project-based learning in class. Students will use platforms like Hootsuite, Cision, and Hubspot as part of their projects. Students will work with off-campus clients for their public relations capstone experience during their senior year. This capstone experience allows students to demonstrate understanding of the public relations process, solid writing and design work and engage in critical thinking and problem solving. Students also have an opportunity to hear from PR and communications professionals in individual classes and through panel discussions at our annual C/J Day in April.