Dr. Mohammad Rahman
Management / Marketing / Entrepreneurship Department
Associate Professor of Marketing, Shippensburg University

 Mohammad Rahman

Office: Grove Hall 239
Phone: (717) 477-1409
E-mail: MMRahman@ship.edu
Office Hours and Teaching Schedule 


World-traveled academic with over eight years’ experience teaching and lecturing as an assistant professor at world-class universities. Expansive research regarding the impacts of social media on marketing, consumer engagement, and organizational behavior and strategies. Doctoral degree in Business Administration and Management and career-spanning focus on management information systems, international marketing, and strategic management. Highly adaptable professional with history of thriving as an instructor throughout diverse regions of the world including China. Focused on using global teaching experience to effectively instruct diverse students in Australia, China & the United States. Successful leader and collaborator with significant track record of published research in area of focus.  His research interests include social media marketing, international marketing, consumer behavior, networking, SMEs and the resourced-based view. His publications appear in Journal of Services Marketing, Journal of Marketing Management, Journal of Brand Management, Journal of Retailing and Consumer Services and Journal of Travel and Tourism Marketing. As of today, his research program has yielded several publications, including journal articles and numerous international conference papers. 


PhD in Business Administration and Management, 2013
University of Newcastle, Newcastle, Australia

Master of Business Administration, Management Information Systems, 2004
University of Houston Clear Lake, Houston, Texas

Bachelor of Business Administration, Management & Marketing, 1999
University of Houston Clear Lake, Houston, Texas

Associate of Arts, Business Administration, 1997
San Jacinto College Central, Pasadena, Texas 

Selected Publications

Carlson, J., Wyllie, J., Rahman, M. M., & Voola, R. (2018). Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services. DOI: https://doi.org/10.1016/j.jretconser.2017.10.002 (Available online 14 July 2018).

Carlson, J., Rahman, M. M., Voola, R, et al. (2018). “Customer engagement behaviours in social media: Capturing innovation opportunities.” Journal of Services Marketing. Vol. 32, No. 1, pp. 83-94.

Carlson, J., Rahman, M. M., Taylor, A, et al. (2017). “Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media.” Journal of Retailing and Consumer Services. DOI: https://doi.org/10.1016/j.jretconser.2017.10.002 (Available online 13 October 2017).

Carlson, J., de Vries, N. J., Rahman, M. M., & Taylor, A. (2017). Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments. Journal of Brand Management, 24(4), 334 – 338. doi: 10.1057/s41262-017-0054-4

Carlson, J., Rahman, M. M., Rosenberger III, P. J. & Holzmüller, H. (2016). Understanding Communal and Individual Customer Experiences in Group-oriented Event Tourism: An Activity Theory Perspective. Journal of Marketing Management, Vol. 32, No. 9-10, pp. 900-925. DOI:10.1080/0267257X.2016.1181099

Carlson, J., Rosenberger III, P. J., & Rahman, M. M. (2016). A hierarchical model of perceived value of group oriented travel experiences to major events and its influences on satisfaction and future travel intentions'. Journal of Travel & Tourism Marketing. Vol 33, No. 9, pp. 1251-1267 http://dx.doi.org/10.1080/10548408.2015.1117407

Carlson, J., Rosenberger III, P. J., & Rahman, M. M. (2015). Cultivating group-oriented travel behaviour to major events: Assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination. Journal of Marketing Management, Vol. 31, No. 9-10, pp. 1065-1089. DOI:10.1080/0267257X.2015.1035309


Best Paper in Asia Pacific Marketing Track: “Cultivating Customer Engagement Behaviour in Social Media Brand Communities: Examining the Impact of Website Characteristics and Virtual Experiences.” Academy of Marketing UK. Hull, Conference. July 2017.

Best Paper in Electronic and Digital Marketing Track and Best Paper in the Conference: "Feel the VIBE: Assessing Value in the Brand page Experience and its Impact on Customer Engagement Behaviour with Brands in Social Media." Academy of Marketing UK. Newcastle, Conference. July 2016.

Best Paper in Tourism Marketing Track: Modeling Value Drivers of Group Oriented Travel Experiences to Major Events and their influence on Satisfaction and Future Travel Intentions.” Academy of Marketing UK. Limerick, Conference. July 2015.