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Logo Usage and Guidelines

The Shippensburg University Visual Identity and Brand Guide establishes official policy and standards for the use of the university’s name and marks for all media–publications, web, social media, advertising, signage, letterhead, or business cards. Layout, color, and typography are all part of Shippensburg University’s unified visual brand identity. (See also Shippensburg University’s Quick Brand Guide or Athletics Quick Brand Guide.)

This is to ensure communications from every college, department, and office speak with a clear and uniform voice, best representing Shippensburg University at all times.

Members of the campus community who are purchasing promotional products with the university name and/or marks must follow the standard purchasing procedure and work with a licensed vendor. Promotional products are items such as staff shirts/uniforms, giveaways, branded table cloths for events, and more. To purchase any item using university indicia (name and/or marks), select a licensed vendor and follow the procedures for purchasing.

For more information, please contact the Office of University Communications and Marketing at 717-477-1201 or email