Social media serves many purposes at Shippensburg University. It is another channel to provide information and news about the university, but more importantly, it provides an opportunity for Ship to engage with our followers and the community. Social media allows us to reach different audiences and establish new relationships. Through these channels, Ship learns how it’s viewed by the public and is able to address feedback, concerns, and questions about the university.
For questions about Shippensburg University’s social media use, guidelines, or best practices, email firstname.lastname@example.org.
Why have social media guidelines?
These social media guidelines were developed by the Office of Communications and Marketing to set expectations as well as to educate and empower members of the university community who use social media.
When representing the university on social media or elsewhere, information about SU should be as accurate and honest as possible. Providing social media guidelines enables SU to maintain a cohesive voice, a consistent brand, and content that aligns with university goals. Those members of campus who represent SU on social media should understand the university Brand Guide, Computing and Information Network Usage Policy, and Website Privacy Statement.
Who should follow social media guidelines?
The guidelines apply to faculty, staff, and students who manage social media accounts created for official university groups, departments, programs, entities, etc. Each university social media account should be managed by at least one full-time university employee and include a secondary contact.
Those members of the university community posting to personal social media accounts should understand best practices for social media and clearly state that his or her views are not expressed on behalf of Shippensburg University. Personal social media accounts should not use university logos or graphics, for example, as profile photos or backgrounds.
What social media channels do we use?
Social media trends and channels are constantly evolving. Shippensburg University has several official accounts, including:
In addition, several other SU groups, departments, programs, and organizations host their own university-related social media accounts.