Dr. W. Adam Powell
Management / Marketing / Entrepreneurship Department
Associate Professor of Marketing
Dr. W. Adam Powell joined the faculty of Shippensburg University in 2015 and was awarded tenure in the fall of 2020. In 2019 he and his coauthors received the outstanding paper award from the European Journal of Marketing. Dr. Powell has presented his research at numerous conferences and continues his work on other projects in marketing and sales. In 2019 he received the Staples Distribution Center Advising Award. Dr. Powell is the current interim Associate Dean of the John L. Grove College of Business and a former chair of Management, Marketing, and Entrepreneurship Department. He teaches a variety of courses in marketing, including digital marketing, marketing management, and principles of marketing. Dr. Powell is blessed to have a supportive wife and children and enjoys playing golf with friends.
Ph.D. in Marketing, University of Tennessee (2016)
M.B.A. with Marketing and Strategy Concentrations, Brigham Young University (2010)
B.S. in Organizational Management, Wilmington University (2008)
A.S. in Computer Information Systems, Gloucester County College (1999)
Powell, A., Noble, S., Noble, C., & Han, S. (in press, 2018). Man vs. Machine: Relational and Performance Outcomes of Technology Utilization in Small Business CRM Support Capabilities. European Journal of Marketing.
Chaker, N. & Powell, A. (2017). Both Hindering and Motivating: The Role of Interfunctional Tension in Salesperson Cross-functional Integration. Society for Marketing Advances Annual Conference Proceedings – Summary Brief.
Chaker, N., Powell, A., & Beeler, L. (2016). Interfunctional Tension: Considering a Socio-psychological Inhibitor of Sales Cross Functional Integration. American Marketing Association Summer Marketing Educators' Conference Proceedings – Abstract only.
Smith, L., Hepworth, A., Powell, A., Lee, J., Chaker, N., Schumann, D. (2016). A Semiotic Analysis of Pharmaceutical Commercials - Panel on Innovative Research in Healthcare Advertising. American Marketing Association Summer Marketing Educators' Conference Proceedings – Abstract Only.