Dr. Michael Coolsen
Management / Marketing / Entrepreneurship Department
Office: Grove Hall 236
Phone: (717) 477-1351
Dr. Michael Coolsen is a Professor of Marketing in the AACSB-accredited John L. Grove College of Business at Shippensburg University. Before earning his Ph.D. in social psychology from the University of North Carolina at Chapel Hill, he was a Senior Project Director of marketing research at Arbor, Inc. (which has since merged into GfK Custom Research North America). His work has been cited on Web sites and in print by the New York Times, CNN, Time Magazine, the Harvard Business Review, Forbes, the New Yorker, Psychology Today, and PR Week; has appeared (or is in press) in various journals and trade publications, such as Advertising Age, the Journal of Interactive Marketing, the Proceedings of the National Academy of Sciences, the Journal of Current Issues and Research in Advertising, the Journal of Personality and Social Psychology, the Journal of Marketing Theory and Practice, and Journalism and Mass Communication Educator; has been presented at various conferences for organizations such as the American Marketing Association (AMA), the American Academy of Advertising (AAA), the Association for Consumer Research (ACR), the Association for Education in Journalism and Mass Communication (AEJMC), and the Society for Personality and Social Psychology (SPSP); and has been purchased or cited by companies such as Google, Ipsos, Saatchi & Saatchi, Johnson & Johnson, Northwestern Mutual, and Electronic Arts. His research interests include both interpersonal relationships and the consumer-brand relationship, Integrated Marketing Communications (IMC), advertising, and social media, and he teaches various marketing courses including marketing analytics, marketing research, and consumer behavior in the MBA and undergraduate degree programs.