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Dr. Carrie Sipes

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Assistant Professor, Department Chairperson, PRSSA Adviser

Phone: (717) 477-1432

Office: Rowland Hall 128

"Understanding how people communicate, whether interpersonally or through mass media, is important for those who will be future professionals in a mass communication field. Understanding how their messages affect audiences will make them better professionals."

Dr. Carrie Sipes joined the Shippensburg University faculty in the summer of 2006. Prior to that she taught for three years at Duquesne University's Capital Region Campus. She teaches in the public relations emphasis. Her research interests focus on persuasive communication messages and news content. She serves as adviser to the university's chapter of the Public Relations Student Society of America (PRSSA).


  • Doctor of Philosophy in Mass Communications, Pennsylvania State University, State College, Pennsylvania
  • Master of Science in Communication Studies, Shippensburg University, Shippensburg, Pennsylvania
  • Bachelor of Arts in Speech Communication, Shippensburg University, Shippensburg, Pennsylvania

Courses Taught

Public Relations Principles, Public Relations Writing, Practicum, Diversity & the Media, Introduction to Mass Communication, Media Writing, Communication Theory, Communication Ethics, Media in the Marketplace, Broadcast Advertising and Sales, Senior Capstone

Papers and Presentations

  • Roles of Social Media in "Arab Spring", Modern Languages Conference, Shippensburg, Pennsylvania, April 28, 2012
  • Chair, International Political and Media Events Panel, Modern Language Conference, Shippensburg, Pennsylvania, April 28, 2012
  • In a Time of Instability: Conflict Tipping Points in the Politics of North Africa, the Middle East, and Asia, Broadcast Education Association, Las Vegas, April 15, 2012
  • A Woman Not His Wife: Political Sex Scandals Across the Disciplines, Northeast Political Science Association, Philadelphia, Nov. 17, 2011
  • Developing a Departmental Diversity Plan, PASSHE Diversity Summit, Bloomsburg, Pennsylvania, Oct. 14, 2011
  • Effects of Media Framing of Obesity Among Adolescents - Media and Healthy Development in Adolescence Conference, Hong Kong, May 2009
  • "Political Advertising, Cynicism and Affect: A Mediation Model Account," Association for Education in Journalism and Mass Communication Conference, San Francisco, California, 2006
  • "Political Advertising Valence and Candidate Response Strategy," Association for Education in Journalism and Mass Communication, San Francisco, California, 2006


  • PRSA
  • BEA
  • Phi Kappa Phi Honor's Fraternity