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Dr. Carrie Sipes

Associate Professor, Department Chairperson, PRSSA Adviser

Phone: (717) 477-1432

Office: Rowland Hall 128

"I'm passionate about connecting students with professionals and skill-building opportunities. Sometimes it's about connecting students with our strong alumni network and other times it's about pursuing student media work, campus activities, internships and jobs. Students in our major are involved in a wide range of activities in- and outside the major - Public Relations Student Society of America, SUTV, The Slate, WSYC, SU Marching Band, Activities Program Board, Greek life, athletics, intramural sports, choir, student-faculty research, podcasting, and more."

Dr. Carrie Sipes joined the Shippensburg University faculty in the summer of 2006. Prior to that she taught for three years at Duquesne University's Capital Region Campus. She teaches in the public relations professional concentration. Her research interests focus on persuasive communication messages, trust and message framing. She serves as adviser to the university's chapter of the Public Relations Student Society of America (PRSSA).


  • Doctor of Philosophy in Mass Communications, Pennsylvania State University, State College, Pennsylvania
  • Master of Science in Communication Studies, Shippensburg University, Shippensburg, Pennsylvania
  • Bachelor of Arts in Speech Communication, Shippensburg University, Shippensburg, Pennsylvania

Courses Taught

Public Relations Principles, Public Relations Writing, Public Relations Research & Campaigns, Diversity & the Media, Introduction to Mass Communication, Media Writing, Communication Theory, Communication Ethics, Media in the Marketplace

Recent Publications

Biswas, M., Sipes, C. & Brost, L. (2021). An analysis of general-audience and Black news sites’ coverage of African American issues during the COVID-19 pandemic. Newspaper Research Journal, 42(3), 397-415.

Biswas, M. & Sipes, C. (2020). DataViz and Data Storytelling Education in Journalism and Communication Programs. Teaching Journalism & Mass Communication, 10(2), 28-41.

Recent Awards

First Place Paper Winner, Small Programs Interest Group, AEJMC

Biswas, M. & Sipes, C. (2020, August 6-9). State of DataViz and Data Storytelling Education in Journalism and Communication Programs: An Exploratory Study [Poster session]. Presented at the 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, Virtual Conference

Outstanding Service and Dedication Award, Small Programs Interest Group, Association for Education in Journalism and Mass Communication, AEJMC International Conference, Toronto, August 2019


2021. Solutions Journalism Network/Knight Foundation grant ($200,000) member. Other partners include: Dr. Dhiman Chattopadhyay, Communication, Journalism & Media Department; WITF, USA TODAY Network in central Pennsylvania, Q’Hubo, La Voz Latina, Franklin & Marshall College Center for Public Opinion Research, Sankofa African American Theatre Company, StateImpact Pennsylvania.


  • PRSA
  • Phi Kappa Phi Honor's Fraternity