20+ years Accredited
The first state university in Pennsylvania to earn and maintain AACSB International accreditation
16:1
Student to Faculty Ratio
93%
College of Business students find a job within 6 months of graduation
The Business Management (BSBA) program will provide you with a broad understanding of a variety of systematic business practices, techniques, and philosophies. The program stresses the mastery of key managerial concepts from the perspective of how they affect the behavior, performance, and satisfaction of individuals and how individual performance and satisfaction contribute to organizational efficiency and effectiveness. Special attention is devoted to the necessity of adapting to environmental conditions. Due to the designed flexibility of the program, students have the opportunity to tailor a general management program of study that best fits their individual career interests.
This program provides future business managers with a well-rounded perspective of the strategic and tactical challenges that persist in contemporary business management. During your time at Ship, you will develop strong communication and interpersonal skills, along with a sound analytical foundation.
The program provides a solid foundation for graduate education in management, industrial relations, human resource management, and organizational development.
The John L. Grove College of Business is internationally accredited by the most prestigious business-accrediting agency, AACSB International - The Association to Advance Collegiate Schools of Business. Shippensburg University offers small class sizes and plenty of opportunities for one-on-one contact with faculty members.
4+1 Program Available
With careful planning, you may be able to complete a BSBA in marketing and a MBA in with only one additional year of study through a 4+1 program. For more information, contact the College of Business MBA Department.
Course work for Business Management, BSBA
All undergraduate degree programs require a minimum of 120 credits. Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate.
- General Education: 46 credits
- Business Core: 38-41 credits
- Major Requirements: 21 credits
- Free Electives: 12-15 credits
- Total Credits to Graduate: 120 credits
Digital Marketing and Analytics Concentration Course Work
In the Digital Marketing and Analytics Concentration students are exposed to the foundational concepts of marketing, consumer psychology, and marketing research, and also to the in-depth study of digital marketing, marketing through social media channels, marketing analytics principles, and the application of marketing analytics in practice.
Marketing Management Concentration Course Work
In the Marketing Management Concentration students are exposed to the foundational concepts of marketing, consumer psychology, and marketing research, and also to the in-depth study of promotional strategies, marketing internationally, marketing in services contexts, and marketing management.