Dr. Mohammad M. Rahman
Management / Marketing / Entrepreneurship Department
Professor of Marketing & Director of MBA, Shippensburg University
Office: Grove Hall 320
Phone: (717) 477-1409
E-mail: MMRahman@ship.edu
Bio
Dr. Mohammad Rahman is classified as a Scholarly Academic (SA) faculty member under AACSB standards, demonstrating sustained engagement in peer-reviewed intellectual contributions, teaching effectiveness, and academic leadership consistent with the mission of the College of Business.
Dr. Rahman holds a doctoral degree in Business Administration and Management and maintains currency in his academic field through an active portfolio of high-quality scholarly publications. His research focuses on digital marketing, social media engagement, online brand communities, and consumer behavior in technology-enabled environments. He has published in leading peer-reviewed journals, including the European Journal of Marketing, Journal of Business Research, International Journal of Information Management, and Journal of Services Marketing, among others. These contributions reflect ongoing scholarly impact and discipline-based research productivity aligned with AACSB expectations for SA status.
In addition to research, Dr. Rahman demonstrates continued academic engagement through participation in scholarly conferences, collaboration with academic and industry partners, and contributions to emerging areas such as artificial intelligence in business, digital transformation, and data-driven decision-making.
Dr. Rahman actively supports the College’s teaching and learning mission by delivering courses in digital marketing, marketing analytics, management information systems, and international business. His teaching is informed by current research and professional relevance, integrating experiential learning, applied projects, and technology-enhanced instruction to support student success and workforce readiness.
He also contributes to curriculum innovation and assurance of learning initiatives, including the development of module-based course design and skills-oriented programming, ensuring alignment with evolving business practices and employer expectations.
Through a combination of sustained scholarly output, instructional effectiveness, and engagement with the academic and professional community, Dr. Rahman meets and maintains AACSB criteria for Scholarly Academic (SA) faculty classification.
Education
- PhD in Business Administration and Management, 2013
University of Newcastle, Newcastle, Australia - Master of Business Administration, Management Information Systems, 2004
University of Houston Clear Lake, Houston, Texas - Bachelor of Business Administration, Management & Marketing, 1999
University of Houston Clear Lake, Houston, Texas - Associate of Arts, Business Administration, 1997
San Jacinto College Central, Pasadena, Texas
Professional Membership
- American Marketing Association of Central PA
Member and Collegiate Committee Member · Aug 2023 – Present - Academy of Marketing Science (AMS)
Member · Apr 2019 – Present - American Marketing Association (AMA)
Member · Apr 2019 – Present
Selected Publications
Rahman, M. M., Murshed, F., Liao, Y. C., & Mostafa, G. (2025). Ethical digital strategies: the intersection of customer privacy, social media, and Sustainable Development Goals. In The Elgar Companion to Marketing and the Sustainable Development Goals (pp. 119-135). Edward Elgar Publishing. DOI:https://doi.org/10.4337/9781035328208.00016
Rahman, M. M., Carlson, J., Powell, W., & Chen, J. (2025). Beyond play: cultivating consumer loyalty through compelling flow experiences in video gaming. Journal of Consumer Marketing, 42(6), 795-809, doi: https://doi.org/10.1108/JCM-04-2024-6755
Rahman, M. M., Rosenberger III, P. J., Yun, J. H., de Oliveira, M. J., & Köcher, S. (2024). Keeping the ball rolling: using the SOR framework to investigate the determinants of football fan loyalty. Asia Pacific Journal of Marketing and Logistics, Vol. 36 No. 1, pp. 122-147. https://doi.org/10.1108/APJML-02-2022-0126
Carlson, J., Taylor, A., Liao, Y., & Rahman, M. (2023). Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective. Journal of Business Research, 154, 113284. https://doi.org/10.1016/j.jbusres.2022.08.048
Carlson, J., Rahman, S. M., Rahman, M. M., Wyllie, J., & Voola, R. (2021). Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment. International Journal of Information Management, 56, 102252. https://doi.org/10.1016/j.ijinfomgt.2020.102252
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., ... & Rahman, M. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Rosenberger III, P. J., Yun, J. H., Rahman, M. M., KoĢcher, S., & de Oliveira, M. J. (2019). Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil. Revista Brasileira de Marketing, 18(4), 116-136.
Carlson, J., Gudergan, S. P., Gelhard, C. & Rahman, M. M. (2019). "Customer engagement in social media platforms: Configurations, equifinality and sharing," European Journal of Marketing, https://doi.org/10.1108/EJM-10-2017-0741.
AWARDS AND HONORS
John L. Grove Summer Research Fellowship Awards: This grant is to provide a stipend that will allow the recipient to devote a significant block of time to a major research project during the summer of 2026. May 14, 2026.
John L. Grove Summer Research Fellowship Awards: This grant is to provide a stipend that will allow the recipient to devote a significant block of time to a major research project during the summer of 2024. May 15, 2024.
Lauren W. Reynolds Research Award: This award is being given to recognize excellence in Research to Shippensburg University and John L. Grove College of Business. April 25, 2023.
Teaching Innovation and Pedagogy Spotlight Award (TIPS) Award: TIPS is an annual teaching award given to one tenure track faculty member from each college who demonstrates outstanding evidence of field experiences related to the course goals in an undergraduate course. August 2022 (Shippensburg University of Pennsylvania)
Dale Kann Research Grant Award: The objective of awarding this grant is to provide a stipend that will allow the recipient to devote a significant block of time to a major research project during the summer of 2022. April 2022 (Shippensburg University of Pennsylvania)
Christopher and Robin Pruitt Service Award: This award is being given to recognize excellent in Service to Shippensburg University and John L. Grove College of Business. May 3, 2021.
Highly Commended Paper Award: “Customer engagement behaviours in social media: Capturing innovation opportunities.” Journal of Services Marketing, July 2019.
APX Enclosure Research Award: This award is being given to recognize excellence in Research to the Shippensburg University and John L. Grove College of Business. May 3, 2019.
Grove Faculty Research Fellowship Award: This award is being given to recognize excellence in Research to Shippensburg University and John L. Grove College of Business. May 3, 2019.
Best Paper in Asia Pacific Marketing Track: “Cultivating Customer Engagement Behaviour in Social Media Brand Communities: Examining the Impact of Website Characteristics and Virtual Experiences.” Academy of Marketing UK. Hull, Conference. July 2017.
Best Paper in Electronic and Digital Marketing Track and Best Paper in the Conference: "Feel the VIBE: Assessing Value in the Brand page Experience and its Impact on Customer Engagement Behaviour with Brands in Social Media." Academy of Marketing UK. Newcastle, Conference. July 2016.
Best Paper in Tourism Marketing Track: Modeling Value Drivers of Group Oriented Travel Experiences to Major Events and their influence on Satisfaction and Future Travel Intentions.” Academy of Marketing UK. Limerick, Conference. July 2015.