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Communications and Marketing

The Office of University Communications and Marketing (UCM), part of the Division of Enrollment Management, is responsible for developing marketing and communication strategies and solutions as well as providing a variety of internal and external communications that support the university's mission and brand.

Services and Staff

Media Relations is a news and information resource for local, national and international media outlets. Sharing timely, topical story ideas with all forms of media–from print to podcast–is a top priority for the media relations person. By monitoring and forecasting news trends and staying on top of media needs, journalists get story ideas audiences will find compelling, and experts who provide context and viewpoints on topics.

Members of the media should contact Megan Silverstrim, by calling (717) 477-1201 or e-mailing mmsilverstrim@ship.edu.

Megan Silverstrim, Director of Communications and Marketing
Old Main 302
mmsilverstrim@ship.edu

In addition to many university projects that require creative services, this team manages university licensing, brand management, and produces a wide-range of print publications including the Shippensburg University Magazine. View our Publications on Issuu.

Kim Hess, Creative Services Manager
Old Main 302
kghess@ship.edu

Jessica Kline, Senior Graphic Designer and Brand Manager
Old Main 302
jskline@ship.edu

HOURS: Monday through Friday from 7:00AM–3:00PM.

Provides economical, high-quality copying and printing services for university departments, faculty, and staff. The Print Shop complies with the University’s identity guide (including the standardization of University stationery); copyrighted material; and general quality requirements for materials being produced. Services are limited to projects that are university-affiliated.

Consult the Print Shop on timelines for large print orders. For a full list of Print Shop Services, visit the Print Shop page.

Joe Amsler, Print Shop Supervisor
Reed Operations Center
jeamsl@ship.edu

Ship News serves as the university's official source for news and information. Visit news.ship.edu. Many Ship News stories are also published on ship.edu website program pages and ship.edu website department pages to highlight students, faculty, staff, and alumni and help market Shippensburg University. 

To submit a story idea, please contact Emma Durnin.

Emma Durnin, Editorial Content Writer
Old Main 302
ERDurnin@ship.edu

The Shippensburg social media guidelines offer support for anyone starting or maintaining a social media presence on behalf of the University.

Individuals who manage social media on behalf of Shippensburg University, departments, groups, organizations or centers are responsible for following all normal expectations for professional behavior. Remember that what you post on social media, even if you later delete it, can be stored and shared with millions of people and ultimately reflects on the University.

The Office of Communications and Marketing can provide support to faculty, staff and students who are considering establishing or are already managing a social media presence affiliated with the University. 

We can help by:

  • Recommending a social media strategy.
  • Identifying your audience.
  • Selecting the appropriate platform or platforms to execute your plan.
  • Learning the “do's and don’ts” of various social media platforms.
  • Promoting your social media presence.

Ryan Cleary, Social Media and Content Manager
Old Main 302
WRCleary@ship.edu

The Sports Media & Information Office records all statistical information for its athletes while also documenting photos procured from games, and editorial story content about all of the teams at Shippensburg. The staff is also in charge of updating the Athletics website and social media channels with new content including athlete spotlights and news and events. 

Bill Morgal, Sports Information Director
Old Main 302
(717) 477-1206
wjmorgal@ship.edu 
Shippensburg '06, '10M

Andrew Miller, Assistant Sports Information & Digital Media Management Specialist
Old Main 302
ADMiller@ship.edu

The Office of Communications and Marketing photographs major University events and also takes professional headshots for faculty and staff.

For event photography, contact:

Ryan Cleary, Social Media and Content Manager
Old Main 302
WRCleary@ship.edu

To schedule a headshot, contact:

Andrew Miller, Assistant Sports Information & Digital Media Management Specialist
Old Main 302
ADMiller@ship.edu

Our office produces high-quality video productions exclusively for student recruitment and university promotion. We require a three-day minimum notice to book a video shoot. Videos take approximately 6-8 weeks to record, edit and distribute. If we can accommodate your request, we will schedule an appointment to meet and discuss the video and schedule the shoot. 

We offer both Program Profile as well as Student/Faculty profile videos and Voice Over Only videos. Visit our guide to Video Storytelling before making a video request.

David Oliver, Videographer/Producer
Old Main 203
dloliver@ship.edu

The Office of Communications and Marketing is responsible for all content (copy, photography, graphics, video, and ADA compliance) and navigation structure of the public website, ship.edu, as well as web marketing strategy, web best practices, web analytics, and SEO. Website Policy Statement is available here.

Esme Diez, Web Content Manager
Old Main 302B
EBDiez@ship.edu

Print Publications

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All of Shippensburg University print publications are available in Issuu.com including SU Magazine, Annual Reports, Write the Ship (student writing journals), Minds@Work programs and more. Visit our profile on Issuu to read our publications.

Shippensburg University Brand

The university indicia (name and marks) are registered with the United States Department of Commerce Patent and Trademark Office and with the Pennsylvania Department of State Corporation Bureau. As such, they are exclusive property of Shippensburg University.

All artwork approvals for University marks must by approved by the brand manager.

Licensing

Any commercial use of university indicia (name and marks) is restricted to official licensees only. A Shippensburg University licensing agreement grants the licensee a non-exclusive right to use the university marks on articles approved by the university.

CLC manages Shippensburg University’s licensing program, including applications, art submission, royalty collection, and enforcement. For more information about requirements of the CLC licensing process, please visit the CLC website or e-mail applications@clc.com.

CLC
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
Phone: (770) 956-0520
Fax: (770) 955-4491

Visit the CLC website
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Licensed Vendor List

Members of the campus community who are purchasing promotional products with the university name and/or marks must follow the standard purchasing procedure and work with a licensed vendor. Promotional products are items such as staff shirts/uniforms, giveaways, branded table cloths for events, and more. To purchase any item using university indicia (name and/or marks), select a licensed vendor and follow the procedures for purchasing.

Download the Licensed Vendor List or search for a licensed vendor by product, please visit clc.com/license-search: (Step 1) pick a product category and (Step 2) choose Shippensburg University (PASSHE) as your school.

For more information, please contact (717) 477-1201 or email licensing@ship.edu.

Download the Licensed Vendor List
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Logo Usage and Guidelines

The Shippensburg University Visual Identity and Brand Guide establishes official policy and standards for the use of the university’s name and marks for all media – publications, web, social media, advertising, signage, letterhead, and business cards. 

Layout, color, and typography are all part of Shippensburg University’s unified visual brand identity. (See also Shippensburg University’s Quick Brand Guide).

This is to ensure communications from every college, department, and office speak with a clear and uniform voice, best representing Shippensburg University at all times.

Download the Visual Identity and Brand Guide
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Product Samples

We make beautiful things! Explore samples of work coming out of this department below.

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SU Magazine

One of our many print publications, Shippensburg Magazine delivers engaging stories that highlight campus news, student achievements, athletics, alumni accomplishments, feature articles, and events across the university community.

Read an Issue of SU Magazine
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Event Photography

All major Shippensburg University events are photographed by the Office of Communications and Marketing. View a sampling of the images we have gathered on our Smug Mug account.

Visit Ship Events Photo Gallery
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Video Production

At its core, good video storytelling shows — not just tells — what makes a program meaningful. When viewers see students learning, researching, collaborating, and growing, they can imagine themselves in that same environment. This approach builds trust, emotional connection, and understanding in a way that traditional promotional messaging often cannot.

Sample Video Storytelling
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Ship News

Ship News serves as the university's official source for news and information.  Many Ship News stories are also published on ship.edu website program pages and ship.edu website department pages to highlight students, faculty, staff, and alumni and help market Shippensburg University. 

Read a Ship News Story
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Product Samples

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Shippensburg University Raiders

If you see gorgeous athletics photography, that also came out of this department. As does the Athletics website, Athletics for news, schedules, and links to watch games live.

Visit the Official Athletics Website
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Ship.edu

All of the content on ship.edu is managed through this department, including website redesign, analytics, SEO, organic search, web ADA compliance and CMS training. We also are completing migrations of external websites such as Center for land Use and Sustainability, Shippensburg Community Resource Center, and the Cumberland County Food Alliance.

Faculty and Staff Resources

Internal requests from Faculty and Staff can be made through the links below. A ship.edu login is required.

Project Request

The Office of University Communications and Marketing is ready to tell your story. Begin a new project request, or an update to a recurring project, using the Project Request Form below.

Please note that requests are not necessarily done in the order they are received. Requests will be prioritized by the Office of Communications and Marketing.

Request a Project
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Name Tag Request

Shippensburg University supplies name tags to new full-time employees free of charge. Replacements, additional, or name tags for graduate assistants or work-study students are also available. Allow approximately 4 weeks for processing and delivery.

Request a Name Tag
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Business Card Request

Shippensburg University supplies all faculty, staff associates and administrators with business cards free of charge. These cards meet the guidelines set in the Shippensburg University Institutional Identity Guide.

Request a Business Card
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Powerpoint Presentation Template

A Shippensburg University-branded Powerpoint Presentation template is available for download.

Download the PowerPoint Template
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Website Edit Requests

Shippensburg University Faculty and Staff may submit website edit requests, feature requests and bug reports through this form.

Please note that requests are not necessarily done in the order they are received. Requests will be prioritized by the Office of Communications and Marketing.

Submit a Website Edit Request
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Website Content Editor Documentation

Episerver/Optimizely Content Management System provides content creation and publishing features for all types of website content. The most common edits are included in this online guide.

Visit Web Content Documentation and Instructions
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Creating Accessible Documents Training

Shippensburg University has provided more than 9 hours of video training for employees, giving guidance on how to create accessible documents for posting on the website and educational materials as well as software to help test for color contrast. Video resources and other educational materials for faculty and staff are available through a Shippensburg University login.

Visit the ADA Training
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Video Request

At its core, good video storytelling shows — not just tells — what makes a program meaningful. Visit the Video Storytelling page for more information about Storytelling styles and to request a video for your department or program.

Visit Video Storytelling and Request Form
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