The Office of University Communications and Marketing (UCM), part of the Division of Enrollment Management, is responsible for developing marketing and communication strategies and solutions as well as providing a variety of internal and external communications that support the university's mission and brand.
Services and Staff
Print Publications
All of Shippensburg University print publications are available in Issuu.com including SU Magazine, Annual Reports, Write the Ship (student writing journals), Minds@Work programs and more. Visit our profile on Issuu to read our publications.
Shippensburg University Brand
The university indicia (name and marks) are registered with the United States Department of Commerce Patent and Trademark Office and with the Pennsylvania Department of State Corporation Bureau. As such, they are exclusive property of Shippensburg University.
All artwork approvals for University marks must by approved by the brand manager.
Licensing
Any commercial use of university indicia (name and marks) is restricted to official licensees only. A Shippensburg University licensing agreement grants the licensee a non-exclusive right to use the university marks on articles approved by the university.
CLC manages Shippensburg University’s licensing program, including applications, art submission, royalty collection, and enforcement. For more information about requirements of the CLC licensing process, please visit the CLC website or e-mail applications@clc.com.
CLC
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
Phone: (770) 956-0520
Fax: (770) 955-4491
Licensed Vendor List
Members of the campus community who are purchasing promotional products with the university name and/or marks must follow the standard purchasing procedure and work with a licensed vendor. Promotional products are items such as staff shirts/uniforms, giveaways, branded table cloths for events, and more. To purchase any item using university indicia (name and/or marks), select a licensed vendor and follow the procedures for purchasing.
Download the Licensed Vendor List or search for a licensed vendor by product, please visit clc.com/license-search: (Step 1) pick a product category and (Step 2) choose Shippensburg University (PASSHE) as your school.
For more information, please contact (717) 477-1201 or email licensing@ship.edu.
Logo Usage and Guidelines
The Shippensburg University Visual Identity and Brand Guide establishes official policy and standards for the use of the university’s name and marks for all media – publications, web, social media, advertising, signage, letterhead, and business cards.
Layout, color, and typography are all part of Shippensburg University’s unified visual brand identity. (See also Shippensburg University’s Quick Brand Guide).
This is to ensure communications from every college, department, and office speak with a clear and uniform voice, best representing Shippensburg University at all times.
Product Samples
We make beautiful things! Explore samples of work coming out of this department below.
SU Magazine
One of our many print publications, Shippensburg Magazine delivers engaging stories that highlight campus news, student achievements, athletics, alumni accomplishments, feature articles, and events across the university community.
Event Photography
All major Shippensburg University events are photographed by the Office of Communications and Marketing. View a sampling of the images we have gathered on our Smug Mug account.
Video Production
At its core, good video storytelling shows — not just tells — what makes a program meaningful. When viewers see students learning, researching, collaborating, and growing, they can imagine themselves in that same environment. This approach builds trust, emotional connection, and understanding in a way that traditional promotional messaging often cannot.
Ship News
Ship News serves as the university's official source for news and information. Many Ship News stories are also published on ship.edu website program pages and ship.edu website department pages to highlight students, faculty, staff, and alumni and help market Shippensburg University.
Product Samples
Shippensburg University Raiders
If you see gorgeous athletics photography, that also came out of this department. As does the Athletics website, Athletics for news, schedules, and links to watch games live.
Ship.edu
All of the content on ship.edu is managed through this department, including website redesign, analytics, SEO, organic search, web ADA compliance and CMS training. We also are completing migrations of external websites such as Center for land Use and Sustainability, Shippensburg Community Resource Center, and the Cumberland County Food Alliance.
Faculty and Staff Resources
Internal requests from Faculty and Staff can be made through the links below. A ship.edu login is required.
Project Request
The Office of University Communications and Marketing is ready to tell your story. Begin a new project request, or an update to a recurring project, using the Project Request Form below.
Please note that requests are not necessarily done in the order they are received. Requests will be prioritized by the Office of Communications and Marketing.
Name Tag Request
Shippensburg University supplies name tags to new full-time employees free of charge. Replacements, additional, or name tags for graduate assistants or work-study students are also available. Allow approximately 4 weeks for processing and delivery.
Business Card Request
Shippensburg University supplies all faculty, staff associates and administrators with business cards free of charge. These cards meet the guidelines set in the Shippensburg University Institutional Identity Guide.
Powerpoint Presentation Template
A Shippensburg University-branded Powerpoint Presentation template is available for download.
Website Edit Requests
Shippensburg University Faculty and Staff may submit website edit requests, feature requests and bug reports through this form.
Please note that requests are not necessarily done in the order they are received. Requests will be prioritized by the Office of Communications and Marketing.
Website Content Editor Documentation
Episerver/Optimizely Content Management System provides content creation and publishing features for all types of website content. The most common edits are included in this online guide.
Creating Accessible Documents Training
Shippensburg University has provided more than 9 hours of video training for employees, giving guidance on how to create accessible documents for posting on the website and educational materials as well as software to help test for color contrast. Video resources and other educational materials for faculty and staff are available through a Shippensburg University login.
Video Request
At its core, good video storytelling shows — not just tells — what makes a program meaningful. Visit the Video Storytelling page for more information about Storytelling styles and to request a video for your department or program.