Marketing, Digital Marketing and Analytics Concentration, BSBA

The Marketing, Digital Marketing and Analytics Concentration, BSBA provides a business-administration foundation coupled with a focus on contemporary marketing management practices. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.

What Will I Learn?

Top Rated School The digital marketing and analytics concentration focuses on the digital and social media components of modern marketing, as well as the techniques used to analyze the large amounts of data collected and used in digital marketing. Marketing is a field focused on facilitating satisfying exchange relationships, which is at the heart of business.

Digital marketing and analytics also teaches fundamental principles of business including accounting, finance, management, supply chain management, marketing, and management information systems, with a focus on generating business through data-driven, digital means.

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What are the requirements for this degree?


BSBA in marketing management majors are well served by minoring in any of the following, based on their interest area:

  • Art
  • Communication/Journalism
  • Creative Writing
  • Economics
  • Geographic Information Systems
  • Human Communication Studies
  • Professional Writing
  • Psychology
  • Sociology
  • Technical/Professional Communications

Marketing management majors would be well served by dual-majoring in any of the BSBA concentrations, including:

  • Accounting
  • Entrepreneurship
  • Finance
  • Personal Financial Planning
  • Human Resource Management
  • International Management
  • Management
  • Management Information Systems
  • Supply Chain Management
  • Logistics Management

What Types of Careers Could I Get With This Degree?

The BSBA concentration in digital marketing and analytics prepares student to apply to positions in any area of marketing. Students in this BSBA concentration are especially prepared for careers as:

  • Market research analyst
  • Social media specialist
  • Social media account manager
  • Internet marketing account manager
  • Online retail analyst

What Kinds of Experiences Could I Have?

In the BSBA in marketing management program students should expect constructive classroom experiences with engaging projects, activities and simulations that aid in the learning of course content. The American Marketing Association (AMA) student club provides students with the opportunity to plan, promote, administer, and attend events and activities geared toward marketing endeavors. Alpha Kappa Psi, the oldest professional business fraternity in the US, gives members the opportunity to gain valuable leadership, organizational and networking experiences.