Megan N. Luft, EdD, serves as Vice President for Enrollment Management and Marketing at Shippensburg University, providing executive leadership for the University's enrollment strategy, admissions operations, financial aid, and institutional marketing and communications. As a member of the Executive Management Team, she works with the President and University leadership to align enrollment and marketing strategies with institutional priorities, academic programs, and changing student markets.
Luft leads efforts to attract, enroll, and support students while strengthening Shippensburg's visibility, reputation, and competitive position. Her work encompasses undergraduate, transfer, graduate, dual enrollment, and other student markets and includes recruitment strategy, admissions, enrollment communications, market development, brand management, and institutional marketing.
Luft was appointed Vice President for Enrollment Management and Marketing in May 2024 following a national search. She had served as interim associate vice president for Enrollment Management and Marketing since July 2023, during which she helped lead the University's enrollment stabilization efforts, strengthen recruitment strategies, expand dual enrollment, and increase engagement with prospective students.
Before joining Shippensburg's senior leadership team, Luft held enrollment, recruitment, and higher education leadership positions across a range of institutions and education organizations. Her previous experience includes serving as Director of Learning and Development at Noodle and Director of Graduate Studies and Extended Learning at Widener University, as well as recruitment-focused positions at Harrisburg University, Central Penn College, and the University of Phoenix.
Luft earned a Bachelor of Science in Corporate Communication from Central Penn College, a Master of Science in Higher Education Administration from Capella University, and an EdD in Higher Education Leadership from Capella University. Her professional work has centered on enrollment strategy, student access, recruitment, institutional growth, and the development of approaches that respond to changing student demographics and higher education markets.